Research Report on consumer behavior and attitude of tourism industry in Asia Pacific region in 2020 From Google & Ctrip
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The following is the Research Report on consumer behavior and attitude of tourism industry in Asia Pacific region in 2020 From Google & Ctriprecommended by recordtrend.com. And this article belongs to the classification: Travel booking, User Research, research report.
In the first half of 2020, affected by the epidemic situation, the global tourism market has been seriously damaged, so the online tourism industry is facing unprecedented attention. On the other hand, the mentality and habits of consumers changed during the epidemic period, and the tourism industry showed signs of recovery and the opportunity to transform to the new normal.
Ctrip group, together with Google Google, jointly released “Google x Ctrip group: Research Report on consumer behavior and attitude in Asia Pacific tourism industry in 2020”. The report reveals in detail how consumers respond to the dynamic changes in the tourism industry and forecasts the development trend of tourism in the coming months. We hope that through these studies, we can help the tourism industry grasp the opportunity of transformation in time, boost the morale of the industry, and obtain better development.
In the first half of 2020, the global search interest in tourism related topics once bottomed out, but now it shows obvious signs of growth. Since May, consumers’ interest in tourism topics has continued to rise. Since July, part of consumer demand for tourism categories, such as holiday demand, has returned to the same level last year.
Affected by the epidemic, the travel plans of consumers in the major markets in the Asia Pacific region have changed after the epidemic. Consumer confidence in different markets varies due to the different stages of the epidemic. More than 30% of consumers from Hong Kong, Japan, the Philippines and other major Asia Pacific markets are optimistic about their travel this year. However, some consumers, especially those from the Japanese market, hold a wait-and-see attitude.
On the whole, consumers in the Asia Pacific region still have the willingness to travel to various tourism destinations in the world, but it can be seen that the tourism destination geothermal degree in the Asia Pacific region is relatively higher. From the perspective of Asia Pacific short distance travel dimension, Japan and South Korea are the popular search destinations in the short distance travel wish list from January to June.
Summary and suggestions
In this extraordinary period, the epidemic situation is still the focus of attention. On the other hand, people’s desire for freedom of travel has gradually increased. To sum up, there may be a period of soaring tourism demand after the outbreak. Tourism practitioners can design and optimize tourism products in order to cope with the soaring travel demand in the future. 1. In the near future, a larger reservation discount and free cancellation policy for travel products can effectively increase the order volume. In addition, expanding the scope of travel insurance reimbursement is also a good way to attract consumers to buy.
2. From the perspective of the second half of 2020, it is necessary to take precautions, monitor the trend of tourism demand in time, and launch more flexible tourism products and services, so as to make preparations in advance.
3. Finally, we should continuously monitor the trend of tourism consumption in the Asia Pacific region, and timely understand the consumer behavior and industry trends.
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