The heart of an online shopper From Life Report
The following is the The heart of an online shopper From Life Report recommended by recordtrend.com. And this article belongs to the classification: research report, Online shopping.
Inriver released a new report “the heart of an online shopper”, which explores the psychology of consumers when shopping online through several questions.
How important is product information / description when shopping online?
In the survey, most online shoppers (83%) said that product information was a key or important factor in their purchase decision.
Product information is considered particularly important for people aged 25-34 (88%) and over 65 (89%) in all countries.
How do you feel about bad / inaccurate online product information?
Poor or inaccurate product information will lead shoppers to take various actions in addition to buying products.
Worse, they become depressed, and more than a third of shoppers even feel angry.
What kind of people are most likely to experience anger? 41% of American consumers, 34% of German consumers and 28% of British consumers.
Which of the following product descriptions (written details, videos, images) do you think is the most important?
Nearly half of shoppers (44%) said that the product description was the most important when purchasing consumer electronics, including 50% of shoppers aged 55-64 and 53% of shoppers over 65. Moreover, this is more important for men (57% vs. women: 38%).
Which of the following product details do you think is the most important?
39% of shoppers actually prefer product text descriptions.
Another key:
Images are the most important to the younger generation (34%). Young people aged 18-24 choose images, while only 11% of consumers over 65 choose images.
What’s the biggest surprise? Consumers aged 18-24 think comments are the most important, accounting for 25%.
Have you ever decided not to buy products online because of poor product description?
Want to know why you lose customers? This is because 69% of consumers decide not to buy products because of poor product description.
When faced with bad product information, young people aged 18-24 (84%) are most likely to shop elsewhere. Based on poor product descriptions, men (73%) were more likely to shop elsewhere than women (68%).
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