Research Report on KPI benchmarking of supply chain of Chinese retail enterprises in 2019 From CCFA & PWC
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The following is the Research Report on KPI benchmarking of supply chain of Chinese retail enterprises in 2019 From CCFA & PWC recommended by recordtrend.com. And this article belongs to the classification: Unmanned retail, PricewaterhouseCoopers, research report.
In 2018, China’s total retail sales of consumer goods reached 38098.7 billion yuan, further narrowing the gap with the United States. It is expected that China will break through the 40 trillion yuan mark in 2019, surpassing the overall scale of the United States. Since the beginning of 2019, the overall development of China’s retail consumer market has been stable. It is still the main trend to cultivate low-level urban and rural markets, continuously optimize the consumption structure, accelerate the integration of online and offline, and maintain a strong momentum of new retail.
Under the background of booming industry, we can see that the overall industry concentration is still low. The market share of the top five supermarket enterprises in China is only 27%. The competition among domestic retail enterprises is becoming increasingly fierce, and the industry giants act frequently. For example, Suning international acquired 80% shares of Carrefour in China in June 2019, becoming the largest offline chain retail enterprise in China. Behind the creation of competitiveness, we can not do without excellent supply chain capabilities to meet the changing needs of consumers. Enterprises in the industry have realized that it is the key to surpass competitors and win the market if they want to get more share in the fast changing retail market and improve their supply chain management ability.
In view of the low maturity, uneven management level and lack of standardized KPI performance management system in the supply chain management of industry enterprises, the supply chain professional committee of China chain operation association, together with PricewaterhouseCoopers management consulting, carried out systematic research work. On the one hand, it understood the current situation of supply chain operation of Chinese retail enterprises, and compared with European and American retailers On the other hand, it lays a foundation for the subsequent establishment of a standardized performance evaluation system of the retail industry supply chain, and provides industry benchmarking and excellent practice accumulation for the majority of industry participants, so as to provide an important reference for enterprises to optimize and improve their performance.
Through collecting the KPI data of 42 consumer goods retail enterprises and brand manufacturers operating in the Chinese market, the report analyzes and interprets the performance level of enterprises operating in different formats and categories in terms of supply chain reliability, response speed, capital efficiency, cost and complexity Compared with the gap between China and the United States, this paper explores the challenges and reasons behind the supply chain management of retail enterprises.
Finally, the report puts forward suggestions to retail enterprises and brand enterprises from the aspects of order fulfillment, inventory management and supply chain cost, hoping that the research results can help retail enterprises win the next 10 years.
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