Research Report on the development of e-commerce in Xinjiang From Xinjiang e-commerce research group

The following is the Research Report on the development of e-commerce in Xinjiang From Xinjiang e-commerce research group recommended by recordtrend.com. And this article belongs to the classification: Electronic Commerce, research report.

The report shows that compared with 2019, the sales channels of agricultural products of agricultural enterprises in Xinjiang will continue to expand in 2020, and more agricultural products will accelerate out of Tianshan Mountain.

Through the analysis of leading agricultural industrialization enterprises at and above the autonomous region level, the report shows that the e-commerce penetration rate is 48.02%, an increase of 2.42% over 2019, of which the online sales penetration rate is 0.98% higher than 2019.

In 2020, the third-party platforms for cooperation between agricultural enterprises in Xinjiang mainly include Taobao, tmall and jd.com, accounting for 41.24%, 39.18% and 44.33% respectively; Followed by youzan and pinduoduo, accounting for 14.33% and 11.34% respectively.

Large agriculture related enterprises accelerate the upward movement of agricultural products through cloud interaction, data order collage, webcast with goods, etc. A number of advantageous industries, such as melon industry in Bachu County, Nang industry in Yuli County, Bayingolin Mongolian Autonomous Prefecture and flour industry in Qitai County, Kashgar region, rely on e-commerce platforms to change the circulation mode of traditional agricultural and sideline products and realize accurate docking of production and marketing.

In 2020, farmers’ markets and supermarkets play an important role in the sales channels of agricultural products, accounting for 60.11% and 56.18% respectively.

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