Research Report on tweet trend and information flow advertising in 2021 From IAS

The following is the Research Report on tweet trend and information flow advertising in 2021 From IAS recommended by recordtrend.com. And this article belongs to the classification: research report, social networks, network marketing.

According to the latest research released by integral ad Science (IAS), Twitter users in the United States prefer contextual information flow ads, which can improve the recall of ads. IAS surveyed more than 1000 U.S. consumers about how they view ads and content in the dynamic flow environment of twitter.

Twitter is famous for letting consumers know the latest popular topics. It provides streaming ads directly from the growing news sources. This new study reveals the following trends:

Consumers choose mobile phones first to meet their social media needs: IAS found that 73% of respondents prefer to use mobile phones when visiting social media. Although 80% of consumers spend at least two hours accessing content, nearly a third of them spend five or more times a day accessing social media, which provides opportunities for advertising creativity in environments such as twitter.

Twitter streaming ads attract consumers’ attention: 57% of consumers participated in twitter ads last year, compared with 92% on all social platforms. 46% of respondents said that they were more likely to participate in the information flow ads posted on twitter than the open network.

Contextual ads are more popular and memorable on Twitter: Twitter users are interested in personalized and contextual ads. 54% of consumers are willing to deal with brands that appear next to personal content on social networking sites. 77% of respondents are willing to share data with Twitter to enhance the advertising experience. With the increase of targeting opportunities, 59% of respondents said they were more likely to remember an ad if it was related to the surrounding content.

The latest research from IAS shows that in Twitter’s growing news feed, advertising can enhance consumers’ experience and participation.

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