Reveal how to develop a mobile strategy to win generation Z From Generation Z Report

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The following is the Reveal how to develop a mobile strategy to win generation Z From Generation Z Report recommended by recordtrend.com. And this article belongs to the classification: User Research, research report, Mobile applications.

App Annie released the generation Z report “how to develop a winning generation Z strategy in the mobile field”, which reveals the usage habits of this generation of mobile devices, so as to help enterprises understand and cater to this group.

As a young generation, the population of generation Z has surpassed that of the millennials, accounting for one third of the global population and becoming the most populous generation. So if you want to reach Gen Z, you need to be active on the mobile devices where they spend the most time.

98% of generation Z users own smartphones, and the average age at which they get their first phone is 10 years old. They are also the most populous generation in the world. As a new generation of consumers, their brand preference has not been fixed, so the brand side has the opportunity to win the favor of this mobile original generation by adjusting its positioning. In fact, in most of the markets analyzed, the growth rate of generation Z users exceeds that of those over 25 years old, which highlights the continuous improvement of generation Z’s influence. Contacting them in the growth period of generation Z helps to maximize the value of the customer’s life cycle.

“Generation Z has never seen a world without smartphones. They look at the world from a mobile device perspective,” said Ted Krantz, chief executive of APP Annie. “Companies have the opportunity to win the loyalty of these new consumers, and app Annie can connect the brand side with the mobile device usage preferences of this generation of consumers.”

Using app Annie’s demographics, publishers can quickly discover actionable generation Z insights, and then determine whether the group is likely to use your app.

Important insights and statistics on generation Z in the report include:

In the third quarter of 2020, generation Z users spend an average of 4.1 hours per month on non gaming applications

In nine of the ten markets analyzed, tiktok and snapchat are the most popular applications in generation Z, indicating the importance of photo and video priority strategies

Among the generation Z audience, the financial and shopping app categories had the strongest year-on-year growth, up 60% from the third quarter of 2019

In most markets, financial applications such as venmo and Dana are more likely to be used by generation Z, suggesting that mobile priority banks are more likely to attract generation Z audiences

Generation Z is less likely to use the top 20 shopping apps than average, indicating that brands have the opportunity to expand their coverage of generation Z in this area

Generation Z is more engaged in non gaming applications than older people, and each user opens 20% more times in popular apps than those over 25 years old

Hard core action game types (dominated by chicken eating games such as pubg mobile and free fire) account for nearly 25% of the time spent by generation Z players

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