SaaS industry trend insight report in 2021 From Deloitte Consulting
The following is the SaaS industry trend insight report in 2021 From Deloitte Consulting recommended by recordtrend.com. And this article belongs to the classification: SAAS, cloud computing, Deloitte Consulting , research report.
After more than 20 years of development, SaaS has become one of the most concerned industrial directions in the global science and technology field. At present, the global SaaS industry is still in the process of rapid evolution and development. The continuous innovation of products and business models, the rapid change and adjustment of industry competition pattern and product application scenarios are all breeding new market opportunities. Deloitte China’s technology, media and telecommunications industry team launched the report “insight into SaaS industry trend – riding the wind and waves sometimes”, combing the development process of global and Chinese SaaS industry, and further discussing the characteristics of high-quality SaaS manufacturers and how to choose better SaaS products for investment by focusing on the industrial market prospect, competition pattern and business model, Provide valuable reference for the industry.
Development path of global SaaS industry
Over the past decade, the global SaaS industry market has grown rapidly, with a compound annual growth rate of 25%, and has formed a market scale of US $100 billion.
M & A transactions in the global SaaS industry are becoming increasingly active, and the number of M & A of global SaaS related enterprises continues to rise from 35 in 2011 to 115 in 2020; The amount of M & A transactions also increased significantly from about US $4 billion in 2011 to about US $24 billion in 2020, with a compound annual growth rate of 22%.
SaaS industry in developed countries presents a development path of first general type and then vertical type.
Evolution trend of SaaS industry in China
Although China’s SaaS industry started late, after 2016, with the continuous improvement of enterprises’ awareness of “cloud” and acceptance of SaaS, the domestic SaaS market is entering the fast lane of development.
The domestic SaaS market is still relatively fragmented. Each link of general-purpose SAAS and each segment of vertical industry SaaS has its own head SaaS enterprises. As a whole, it shows the stage in which tail manufacturers tap market demand, waist manufacturers explore growth space and head manufacturers strive to break through the competition ceiling, but there are no leading enterprises with a market value of more than 100 billion US dollars.
Compared with the historical period of global SaaS industry, the development of China’s SaaS industry lags behind about five years. It is expected that the next 5-10 years will become a key period for the development of domestic SaaS market.
Chinese characteristics of Industrial Development:
China is still in a critical period of economic development. COVID-19 is accelerating its digital upgrading. The whole enterprise is facing pressure of revenue growth, and more concerned about the SaaS application function of business growth.
China’s IT infrastructure still needs to be improved, and the construction of IAAs and SaaS will be promoted simultaneously
The cultivation of SaaS business model with “service” as the core is an important prerequisite for industrial development
Cloud vendors inevitably play an important role in China’s SaaS market
The balance between product standardization and customization is an important path for the development of China’s SaaS industry
Measurement standard of SaaS track and enterprise screening in China
We believe that good SaaS manufacturers need to have two characteristics: first, whether SaaS products create value for customers and are easy to standardize; second, whether SaaS application scenarios and market space are large enough.
As for how to measure which SaaS enterprises in the same track are worth investing, we think we can consider comprehensively from the two dimensions of SaaS product portfolio and target customer group. We have three growth stages: short-term, medium-term and long-term:
Short term development: take single point demand as the starting point to create differentiated star products
Medium term development: extend multi-core product matrix, cover multi-functional or multi scenarios, and enhance customer stickiness
Long term development: build brand based on product capability or build product ecology based on platform
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