Social media trends report for the fourth quarter of 2019 From Social-bakers
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The following is the Social media trends report for the fourth quarter of 2019 From Social-bakers recommended by recordtrend.com. And this article belongs to the classification: socialbakers, research report, social networks.
Socialmakers released the social media trends report for the fourth quarter of 2019.
Audience: instagram surpasses Facebook
By analyzing the profile of the world’s top 50 brands, significant changes have taken place in the fourth quarter of 2019. For the first time, instagram’s total audience surpassed Facebook. In addition, the total number of interactions on instagram is almost 20 times that on Facebook. As a result, although these brands have more posts on Facebook, they are not as engaged as instagram.
Engagement: an amazing decline in interaction
The number one industry on instagram, the fashion industry, had a 19.4% drop in participation, while the number one e-commerce industry on Facebook was down 9.6% from the third quarter of 2019.
Service industry participation on instagram jumped 66.7%; Facebook ranked fourth with 7.6% of total interactions.
Form: vertical video attracts audience
About 70% of the videos on Facebook’s brand page are captured horizontally. But vertical video is better than horizontal screen. For example, 29.9% of the vertical screen video and 22.2% of the horizontal screen video were watched in less than 30 seconds.
Demographics: women dominate social media
On instagram, 58% of brand page fans are women, making up the majority of the population of all ages. On Facebook, women make up 56.7% of page fans. In the fourth quarter of 2019, women accounted for 56.4% of the brand audience.
Ad spending: instagram up, but Facebook still leads
Facebook feed still leads with 58.3% of total advertising spending. Instagram stories reached 10% of advertising spending for the first time in the second half of 2019. Overall, instagram stories revenue is up 40% from last year and 91% in the past two years.
Opinion leader marketing: no signs of slowing down
In the fourth quarter of 2019, the number of opinion leaders who use ads or related tags in their posts has soared by 90.5%.
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