Beauty and personal care trends in 2022 From Oclarkston

The following is the Beauty and personal care trends in 2022 From Oclarkston recommended by recordtrend.com. And this article belongs to the classification: Medical health, research report.

The beauty and personal care industries are developing continuously, and new innovative trends fill the market every year. For example, k-beauty continues to see huge growth. Its young aesthetics and unique ingredients fascinate consumers. Retail cooperation and expanding Omni channel business maintain a prominent position in the choice of directly facing consumers. Target’s ulta beauty and Kohl’s Sephora and other partners are committed to meeting the needs of consumers and are changing the pattern of beauty consumption. Social sales is also a way for beauty brands to contact consumers. Tiktok and other platforms are catalysts for direct sales. Moreover, most importantly, consumers are still seeking the sustainability and transparency of beauty brands. From recycled packaging to environmentally friendly ingredients, consumers have a higher desire for the brand’s commitment to environmental protection. Although some of these beauty and personal care trends are not new, they have developed and are expected to continue in the coming year.

Trends in the beauty and personal care industry in 2022

The following are the four major beauty and personal care industry trends that companies should consider:

1. K-beauty continues to expand to the West.

The k-beauty movement continues to expand westward, and its market value is expected to reach US $13.9 billion by 2027. Due to the movement’s innovation in the beauty industry, consumers show a continuous fascination with k-beauty. K-beauty provides consumers with a natural, simple and young aesthetics, which continues to occupy a stronger position in the United States. K-beauty focuses on skin care. Even before make-up, the sport began to promote healthy and clean skin. In order to adapt to this appearance, the industry will conduct in-depth research and testing when creating its products. This emphasis on natural makeup products ensures the main goal of keeping skin clean.

2. The brand announced retail cooperation to improve the consumer experience through all channels.

3. Social sales and enhanced personalization to meet new consumers. 52% of users now say they have found a new product on tiktok.

4. Consumers continue to prefer sustainable and transparent brands.

If you want to get the full report, you can contact us by leaving us the comment. If you think the information here might be helpful to others, please actively share it. If you want others to see your attitude towards this report, please actively comment and discuss it. Please stay tuned to us, we will keep updating as much as possible to record future development trends.

RecordTrend.com is a website that focuses on future technologies, markets and user trends. We are responsible for collecting the latest research data, authority data, industry research and analysis reports. We are committed to becoming a data and report sharing platform for professionals and decision makers. We look forward to working with you to record the development trends of today’s economy, technology, industrial chain and business model.Welcome to follow, comment and bookmark us, and hope to share the future with you, and look forward to your success with our help.