The influence of DTC brand on B2C industry From CMO Club

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The following is the The influence of DTC brand on B2C industry From CMO Club recommended by recordtrend.com. And this article belongs to the classification: B2C, Consumer research, research report.

Four fifths of traditional B2C brands (80%) believe that direct to consumer (DTC) brands are affecting their market. This development is mainly due to DTC’s performance-based digital marketing.

Specifically, B2C brands believe that their DTC peers perform well in digital media purchasing (43%), social networking (41%) and providing well planned experiences (31%). Therefore, by changing consumers’ expectations of brands, 81% of B2C brands believe that DTC has changed consumers’ expectations of brands.

These are some of the key findings of a new report from CMO club and epsilon conversant. The report explores the challenges posed by DTC, such as Proctor & Gamble’s Gillette razor brand, which has lost 20% of its market share in the US over the past decade.

The report also noted that 82% of B2C brands were concerned that DTC would be more popular with millennials and generation Z consumers.

However, B2C brands are taking steps to meet the challenge, and more than half of the brands (53%) are now more focused on ensuring that their marketing budgets are directly tied to ROI.

The report points out that expanding the scale of customer acquisition and retention to improve the overall life cycle value is a new battlefield to promote sustained growth.

88% of respondents to traditional brands said they are now more focused on providing a personalized experience. 42% of respondents said that DTC has influenced how they use data to achieve a better customer experience.

In addition, established b2cs expect their DTC peers to struggle with competitors (58%), customer retention (34%), product differentiation (32%), consumer privacy regulations (30%), audience diversity (27%) and scale growth (23%).

Another important finding of the report is that most of the DTC (71%) are expected to face challenges in expanding their business and retaining customers, resulting in more of them adopting a mixed model, even including the choice of physical stores.

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