The rise of social e-commerce in Southeast Asia From IKala Report

RecordTrend.com is a website that focuses on future technologies, markets and user trends. We are responsible for collecting the latest research data, authority data, industry research and analysis reports. We are committed to becoming a data and report sharing platform for professionals and decision makers. We look forward to working with you to record the development trends of today’s economy, technology, industrial chain and business model.Welcome to follow, comment and bookmark us, and hope to share the future with you, and look forward to your success with our help.

The following is the The rise of social e-commerce in Southeast Asia From IKala Report recommended by recordtrend.com. And this article belongs to the classification: Electronic Commerce, research report.

According to a new study by ikala, a technology solutions provider, the growing popularity of the Internet, more people using social shopping, and global pandemics have accelerated social e-commerce in Southeast Asia.

Compared with the same period last year, the total number of social E-Commerce orders more than doubled in the first half of 2020, while the total value of goods (Gmv) of the whole region has tripled.

The report also highlights the increase in live sales or live video featuring products. Overall, the share of live sales in the region increased from nearly 13% to 67%. This is partly due to the fact that shoppers in Singapore and Thailand spend more time with businesses and shop live.

Shopping through live promotion also happens frequently. An analysis of repeat purchases found that consumers in Vietnam and the Philippines usually spend twice a week through live promotions, while consumers in Singapore shop on social media every week.

But shopping on social platforms is not without challenges. The study found that trust, fraud and unfamiliarity proved to be the biggest obstacles faced by retailers in the region.

“Social e-commerce is growing rapidly and social media is adding new features every day to support this growth,” said Sega Cheng, chief executive and co-founder of ikala. For retailers, the opportunity is obvious, but to succeed, they must find ways to make the shopping experience vivid, interactive and seamless. Retailers who quickly adapt and try more and more social technologies will stand out. “

The adoption rate of social technology has increased, but the situation varies from country to country. In Singapore, more and more retailers use AI chat robots to automate order creation, while Thai retailers prefer AI supported order management systems. In Vietnam and the Philippines, people rely more on the use of tools for payment reminders.

If you want to get the full report, you can contact us by leaving us the comment. If you think the information here might be helpful to others, please actively share it. If you want others to see your attitude towards this report, please actively comment and discuss it. Please stay tuned to us, we will keep updating as much as possible to record future development trends.