Trend report of Chinese music in 2022 From NetEase cloud music

The following is the Trend report of Chinese music in 2022 From NetEase cloud music recommended by recordtrend.com. And this article belongs to the classification: Online music, research report.

On February 17, 2022, Netease cloud music, a domestic online music platform, released the Chinese music trend report (2022) (hereinafter referred to as the “report”) for the first time. It analyzed from three dimensions: music creation, music style and music consumption, and proposed that the Chinese music world has officially entered the civilian era from the elite era.

Through quantitative data processing, music review text analysis and one-on-one interviews with senior practitioners, this report puts forward ten trends in Chinese music.

At the beginning of the report, it is pointed out that over the past two decades, with the rise of the Internet, the Chinese music world has continued to move from an elite era to a civilian era. The mode of music creation, the content of music works and the habit of music consumption in the Chinese music world are fully civilian.

At the level of music creation mode, it has developed from the production and publicity of a small number of expert teams of record companies to the independent creation of a large number of original musicians and the independent promotion of low threshold on the Internet. At the content level of music works, the content types have been expanded widely, from popular love songs and film and television BGM to focus on music types; As creators and consumers become more popular, pop music content also shows a “sinking” trend. At the level of music consumption habits, the focus of users is becoming more and more obvious, and there is no unified standard for listening to songs. Popular phenomenal works and popular treasure songs grow together.

The report points out that the “sinking” of music content is not equal to “saliva”. The current Chinese music world has more fireworks in the third and fourth tier, and the life of counties, cities and towns. For example, the real depiction of Chang Mei’s life in frog pond’s peacock, and Liu Sen’s “never without a county”… Reflect that musicians in this era are paying attention to a broader real life. The life of localized music is bred in this broad life.

Flow artists “fade” and the commercial value of the new generation of original musicians is improved

At the level of music creation, the report examines the changing trend of creators from three groups: new generation original musicians, veteran singers and behind the scenes music creators.

The report found that the commercial value of the new generation of original musicians is improving. Over the past three years, the works of the landlord’s cat of the women’s folk song group have been broadcast more than 1 billion times a year in Yuncun, and Jiang Yunsheng’s popularity in Yuncun exceeded 2 million in 2021. With the in-depth boost of the music platform, the continuous development of music variety and the gradual recovery of offline performances, the commercial value of the new generation of musicians will be further recognized by more people.

2021 is a year when young “top stream” overturns and “Idol” collapses; It is also a year in which a large number of veteran singers’ works appear frequently and continue to glow with vitality. This year, Dou Wei, 53, uploaded 94 music works in Yuncun village, which can be called the model worker of the year. Jacky Cheung, Stefanie Sun, Eason Chan, Karen Mok, Cai Jianya and many other powerful singers have released new songs one after another. The flow of artists “fade”, the revival of old singers and the extension of music life cycle will be an important long-term trend in the future of Chinese music.

The report also focuses on the group of behind the scenes music creators for the first time. It believes that with the improvement of the ecology of Chinese music and the deepening of b-end services, behind the scenes music creators have received more attention and support. In 2021, the number of behind the scenes creators of Netease cloud music platform doubled compared with 2020. From the open entry of songwriters, arrangers and producers; Skills training opportunities such as Ci and Qu Creation Camp; When it comes to beat trading, music score and other platform functions, the platform’s support for behind the scenes creators is continuously increasing. In September 2021, after the human body system created by Yuncun went online, the fans of Tang Tian, the author of the lyrics of “the lone brave”, soared from single digits to 70000.

Red songs are widely loved by young people. Chinese style rap, electric music and so on accelerate going to sea

In the music style chapter of this report, red songs, rap audio and traditional operas are highlighted.

The trend that red songs are widely loved by young people is becoming more and more prominent. In May and October 2021, the total number of red song related songs on Netease cloud music platform was more than twice that of the same period in 20 years. On October 1, 2021, more than 500000 people listened to “me and my motherland” in Yuncun village. The excellent positive energy songs created by young musicians are also more and more popular. The music review of May 4th special edition dislocation time and space has exceeded 10000, and the music review of red has exceeded 60000.

The report also found that the sea of Chinese music is accelerating. According to the data, from the beginning of 2020 to the first half of 2021, many Chinese music works such as electronic music “yanbag oblique Street” and rap song “囍” were played more than 1 billion times on overseas platforms. Music will become the most convenient form of art communication. In addition, the report mentioned that the charm of traditional operas remained unchanged, and the broadcasting volume of many types of operas such as Qin opera, Sichuan Opera, Nanyin and Kunqu Opera continued to rise. Qin opera and Sichuan Opera grew the fastest, with a compound annual growth rate of more than 500%.

Camping + music becomes a new trend, Z generation creates music reviews and makes wishes

Changes in music consumption habits can also reflect the industry trend. The report provides insight into the behavior patterns of current online music users from the perspectives of users’ listening habits of different ages, new listening scenes and music evaluation behavior, in order to investigate the future direction of Chinese music.

The report points out that users of different ages have increasingly different musical preferences. The top 3 music styles played by the post-90s and post-00s are pop, rap and electronic music; The degree of preference for ambient sound after 00 exceeds the average level; The post-80s prefer children’s music, and baby bus has become the “singer of the year” in the song listening report of the post-80s in many cloud villages.

With regard to the expansion trend of song listening scenes, the report points out that camping may become the next new music scene with greater room for improvement. “Camping + listening to music” has become a new way of life for many young people. In October 2021, the number of camping songs on Netease cloud music increased by 536% compared with the same period last year.

New changes have also taken place in the UGC content of Netease cloud music community. The report found that generation Z is creating new music consumption habits such as “music review and wish making”. In 2021, in the top 10000 music reviews of Netease cloud music, “Hope” was mentioned 399 times, ranking first. “Listening to songs and making wishes” essentially reflects the expectations and blessings for a better life. Netease cloud music users’ wishes include not only sincere wishes for themselves, family, lovers and friends, but also goodwill wishes for strangers.

As a music community widely favored by young users, Netease cloud music has always been committed to promoting innovation in the music industry. This report tries to study the new phenomena and trends in Chinese music, and give music practitioners reference and inspiration, in order to better jointly promote the prosperity and development of Chinese music. The popularization of culture and art market has always been an irresistible tide. How to lead the trend and quality of Chinese music market is a new proposition given by the times to every responsible practitioner.

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