Trends in skin care industry in 2022 From Oclarkston
The following is the Trends in skin care industry in 2022 From Oclarkston recommended by recordtrend.com. And this article belongs to the classification: Medical health, research report, network marketing.
As we enter 2022, these are the top five skin care industry trends that enterprises should consider:
Consumers require brands to minimize their carbon footprint
Research shows that Americans pay more attention to the environmentally friendly products they buy; Compared with Gen Z (63%), Gen X (64%) and baby boomers (57%), 75% of millennials said they were willing to pay more for environmentally sustainable products. In the skin care industry, we have begun to see the transformation of companies’ packaging choices.
Natural and plant ingredients are increasing
The growing awareness of consumers has led to the adoption of all natural methods for skin care ingredients. Consumers are now aware of how ingredients affect their overall health and well-being, and a deeper understanding will affect their purchase decisions.
Probiotics play a more prominent role in the formula
The skin care industry has seen that its consumers pay more attention to the health of the skin, not just the aesthetics or overall appearance of the skin. Given the potential health benefits of the formula, consumers are increasingly aware of the factors that affect their skin health and the overall health benefits of a strong skin barrier.
Diversify the consumer base by providing personalized skin care products
In the field of formula, the diversity of skin care products will continue to grow. Previously, consumers asked the company to take an open position and make a statement to support its diversification and inclusiveness efforts. This trend is now extending from marketing to overall skin care formula.
There is no sign of slowdown in the beauty instrument industry
The covid-19 pandemic has had a lasting impact on consumers’ skin care procedures. Trapped at home, they were forced to give up the beauty care of dermatologists and beauticians for more than a year, and the time spent on cameras increased, forcing consumers to take action by themselves. Household masks, digital LED masks, microdermabrasion and other skin care equipment will become more and more popular in 2020.
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