Global users will spend $33billion on mobile applications in the second quarter of 2022
The following is the Global users will spend $33billion on mobile applications in the second quarter of 2022 recommended by recordtrend.com. And this article belongs to the classification: Mobile Apps.
The mobile economy has been developing rapidly in the past 15 years since its birth, and the epidemic in the past two years has also pushed it to a more prosperous height. data. AI’s latest insight shows that in the second quarter of 2022, global users will spend $33billion on mobile applications; The user expenditure of IOS users increased by 4% year-on-year to $22billion, while the user expenditure of Android users remained unchanged year-on-year, unchanged from $11billion in the first quarter of 2022.
The data seems to show that app users maintain the mobile “lifestyle” they adopted during the epidemic and are willing to pay for more advanced in app experiences and services. From a regional perspective, the largest consumer markets for Google play are the United States, Japan and South Korea. However, in terms of growth, Japan, India and Mexico have the greatest impact. The categories that lead user spending are still expected. On Google play, the game, entertainment and social categories generate the most revenue. However, comics, books and reference books, and social dating increased by 46%, 37% and 35% respectively. In these two app stores, games will account for 65% of all user spending in the second quarter of 2022.
In the second quarter of 2022, Android users will download 26billion applications from Google play
Although IOS downloads fell slightly, Google play downloads continued to rise, with a year-on-year increase of 5%, reaching 26billion downloads this quarter. Therefore, the total number of new downloads is expected to reach 34billion in the second quarter of 2022.
India and Brazil are the two largest download markets on Google play. At the same time, the countries with the largest month on month growth are Pakistan, Bangladesh and Algeria. Leading regions on IOS platforms vary. Among these regions, the United States and Chinese Mainland have the largest overall downloads, while India, Taiwan and the United States have the largest quarter on quarter growth.
In terms of categories, games, tools and entertainment categories have the largest downloads on Google play, while travel navigation and sports have the largest quarter on quarter growth, with 21% and 14% respectively. In IOS, games, utility / efficiency and entertainment categories have created the most downloads. However, in absolute terms, the tourism, lifestyle and business categories increased the most in the quarter.
WhatsApp business, capture and bumble enter the first tier
Although the application field is very dynamic, the leading products are now very mature. With a few exceptions, social giants dominate the app rankings in terms of downloads, spending and the number of monthly active users. In other words, the following rankings can still reflect subtle changes in market trends.
For example, in the second quarter of 2022, WhatsApp business entered the top ten in terms of downloads, up three places from the first quarter of 2022. The markets with the highest cumulative downloads include India, Indonesia, Brazil, Pakistan and Nigeria. In fact, India contributes more than 40% of downloads. In May 2022 alone, the total number of times WhatsApp business was opened exceeded 76 billion, an increase of 145% year-on-year. This shows that the growth of digital “passenger flow” on the platform has brought about an increase in user participation.
In the ranking of download volume, tiktok’s editing tool capture, which was launched globally in April 2020, ranks higher than WhatsApp business. Its entry into the top ten reflects the popularization of video production software. Video editing used to be a professional skill, but now it has become a hobby and a powerful engine for the economy of new creators.
The eye-catching new product in the user spending rankings is bumble. Last December, this dating app for women became one of the only 15 non game apps with a lifetime income of $1billion worldwide. Since then, it has continued to flourish.
Breakthrough moment of SWEETCOIN and bereal
To understand the new trends that shake the application market, there is an obvious reference point: popular application breakthrough list. The list reveals the products with the fastest quarter on quarter growth, and is full of surprises.
In the ranking of downloads in the second quarter of 2022, please note that SWEETCOIN ranks second. This application combines digital fitness with its own cryptocurrency, and rewards users with “SWEETCOIN” every 1000 steps. Users can exchange them for real products and services, but they cannot cash out through paypal or bank transfer. At this stage, SWEETCOIN is not a “mature currency”, but mainly used as loyalty points exchanged on its platform. This app was launched in 2014 and its popularity soared last year.
In fact, against the backdrop of the collapse of the cryptocurrency market, the global use of encryption applications began to decline after peaking in 2021. However, in the second quarter of 2022, application participation seems to be driven by a variety of behaviors. We noticed that in the recent April and may 2022, compared with January to March, the average usage time per user in popular applications increased, which may indicate that users are viewing their cryptocurrency trading applications more frequently during the market downturn. However, from the macro trend background, the average monthly usage time of users in May 2022 decreased by 30% year-on-year, 65% lower than the peak in March 2021.
As of May 2022, the length of use in cryptocurrency trading applications has decreased by 20% year-on-year. The peak use time is in May and November 2021.
In terms of user spending, the leading breakthrough product is Amazon’s audiobook and podcast store audible. This product is following the trend of the booming oral broadcast market, and has maintained double-digit growth for ten consecutive years in the United States alone.
Among the monthly average user breakthroughs, the most interesting new entrant is the social media application bereal, which is also a breakthrough application in the first quarter of 2022. Although the field of social media is huge and profitable, it is also very difficult to enter. In the past few years, Parler, the original yikyak, Google plus and other products have all tried, but they all fell out of the popular rankings.
So, will bereal succeed? This popular application, headquartered in France, does not support filters or content management and focuses on “real” connections between users. Users can only take and share a photo randomly within two minutes after notification every day. This is of course a “new thing”. As of June 15, 2022, its lifetime downloads have exceeded 14.5 million times, and it has a huge global user base.
From: data AI read more: apptopia: Amazon ranked the fourth in the world in the number of shopping app installations in 2021 app Annie: global users spent more than $16.7 billion on mobile games in Q1 2020 visionmobile: Android became the favorite platform for global mobile app developers app Annie: the annual application report of global smart phones in 2013, the performance of the BRICs was eye-catching app Annie: the list of global mobile app downloads and revenue in August 2018 app Annie: 2016 – 202 1-year global mobile application market forecast report app Annie: 2016 global mobile application market review (download attached) App Annie: Interpretation of global mobile application market data in 2016 app Annie: Q3 global mobile application and game spending reached a record $34billion in 2021 app Annie: global mobile application downloads and revenue list in September 2018 app Annie: global mobile application downloads and revenue list in October 2018 app Annie: 2014 mobile application development trend report (with download) 2016 Q1 mobile application market report – China overtakes Japan to become the world’s second largest IOS revenue (with download) app Annie: 2014 top 52 global publisher revenue, China accounts for the top 7 distimo: mobile application economy games are king
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