In the second half of 2021, 70% of Chinese consumers are willing to buy new brand smart phones From Strategy Analytics
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According to the latest research of strategy analytics, 70% of Chinese buyers who plan to buy new mobile phones in the next six months are willing to buy new smart phone brands with good evaluation and appropriate price. Only half of Chinese smartphone users agree that their current smartphones can meet almost all their needs.
The latest consumer insight analysis report of strategy analytics, China’s purchase plan for smart phones and consumer electronics products, found that although Chinese consumers are very willing to accept new technologies, they are not particularly satisfied with the current experience.
The report also found that:
35% of high-end smartphone users will change their phones in the next six months.
5g is a must, and 90% of users want their next smartphone to be 5g.
Only half of Chinese smartphone users agree that their current smartphones can meet almost all their needs. Apple is clearly the leader in this area.
The repeat purchase intention of vivo, oppo and Xiaomi in China is 17-21 percentage points lower than that of apple.
Wu Yiwen, senior analyst of strategy analytics, pointed out: “among a series of consumer electronics products and services, Chinese consumers have the lowest brand loyalty, and smart phones are no exception. 70% of the respondents who plan to buy high-end equipment in the next six months will consider trying a new brand. It’s hard to win customers for the first time, but it’s more challenging to keep them. “
David Kerr, senior vice president of strategy analytics, commented: “in terms of smartphones, Apple has the highest repeat purchase intention among Chinese consumers, while vivo, oppo and Xiaomi lag behind. Manufacturers need to know which factors restrict their products, technology, distribution and the whole procurement process in different customer groups. “
“China is one of the largest and most unstable smartphone markets in the world,” said sui qian, senior director of strategy analytics. China’s smartphone replacement cycle is still one of the lowest in the world, and 40% of people bought a brand new smartphone less than nine months ago. There are always opportunities to capture market share from competitors. Market leadership is likely to change in a quarter or two. Predicting changing consumer demand is crucial. “
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