White paper on the application of blockchain technology in copyright field in 2019 From Institute of Internet industry, Tsinghua University

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The following is the White paper on the application of blockchain technology in copyright field in 2019 From Institute of Internet industry, Tsinghua University recommended by recordtrend.com. And this article belongs to the classification: Blockchain, research report.

According to the definition of “G20 digital economy development and Cooperation Initiative”, digital economy refers to a series of economic activities that use digital knowledge and information as key production factors, modern information network as an important carrier, and effective use of information and communication technology as an important driving force for efficiency improvement and economic structure optimization. In recent years, the development of digital economy has maintained a high growth rate. According to the white paper on China’s digital economy development and employment (2019) released by the China Institute of information and communications, China’s digital economy continues to develop rapidly. In 2018, the scale of China’s digital economy reached 31.3 trillion yuan, an increase of 20.9% compared with last year, accounting for 34.8% of GDP. Digital economy is a new form of economic and social development after agricultural economy and industrial economy. It is easier to realize scale economy and scope economy, and has increasingly become a new driving force of global economic development.

In the era of digital economy, digital culture industry is becoming one of the new driving forces of economy. In 2018, China has 675 million online news users, 612 million online video users, 576 million online music users and 432 million online literature users. These users account for more than half of the total Internet users. However, with the popularity of the Internet, the existence form and transmission mode of copyright have also undergone earth shaking changes. In the development process of digital culture industry, piracy and other issues have become a huge bottleneck restricting the development of the industry.

With the popularization of new technology, digital culture industry is also exploring to strengthen copyright protection through technical means. Among all kinds of new technologies, blockchain technology has become the focus of attention in the field of copyright protection because of its distributed, unforgeable and sequential characteristics. Blockchain is also known as “trust machine”, a new business infrastructure. The wide application and implementation of blockchain technology in the real economy will provide opportunities for traditional industries to “change lanes and overtake” and directly realize “digitalization”. Using blockchain technology, combined with the further promotion and popularization of Internet of things, big data, artificial intelligence and Internet of things technology, a large number of transactions will shift from offline and online to on-line, the networking rate of enterprise management system and machine equipment will also be significantly improved, physical assets in physical space will be more widely mapped to cyberspace, and digital assets will become an important asset of enterprises The business model of the real industry will also achieve unprecedented in-depth change, which will greatly accelerate the industrial informatization and promote the industrial transformation and upgrading.

At present, the scene of blockchain technology implementation has extended from the financial field to the real economy field, covering copyright, identity authentication, anti-counterfeiting traceability, energy, sharing economy, public welfare charity, pan entertainment and other non-financial fields. Through encryption technology, the Internet Industry Research Institute of Tsinghua university can form a multi / weak centralized, reliable, transparent, secure and traceable distributed database, promote the reform of Internet data recording and solidification, transmission and storage management, simplify the business process, effectively reduce the operation cost, and improve the transaction efficiency. It is expected to be the copyright protection in the era of digital culture It provides a new idea to reshape the value chain of digital culture industry.

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