Youth report 2021 From GWI
The following is the Youth report 2021 From GWI recommended by recordtrend.com. And this article belongs to the classification: GWI, Consumer research, research report.
Teenagers’ values are more progressive than you think
The environmental protection attitude and behavior of adolescents aged 12-15 are very important. Caring for the earth is one of the most important things for them, and it is more important than other priorities, such as caring for the opinions of their peers. Obviously, when it comes to broader environmental practices and corporate social responsibility, teenagers have higher expectations for brands.
The new software solution has a lot of space to educate and protect children online
Parental supervision is not the answer to children’s online safety. The data show that the longer children spend on the Internet, the stronger their autonomy of what or how much content they are exposed to. Teenagers should be educated and encouraged to think critically about their viewing and reading habits, rather than monitoring their online time and content. Software companies and game developers should give priority to interactive and educational experience design.
Games are not only a pastime, but also a learning and social tool
Games are a part of children’s daily life; More than 70% of children aged 8-15 play video games every day. Perhaps this was once seen as a waste of time, but now it has become a space for learning, creation and networking. With creative games like minecraft and roblox, children can give full play to their creativity and create a new world. Games not only help them get rid of the chaos of daily life, but also help to bridge the social gap between children and families.
TV: family time
Most games are played alone or with friends. Unlike games, most children watch TV when they are with their parents. Even if children grow up, watching TV is also an important family time. Last year, consumers spent $35 billion on video subscriptions, and that number will continue to grow. There are some signs that children have a certain impact on family watching programs and movies, as well as on parents’ subscription.
Today’s teenagers, future shoppers
Few teenagers regularly carry out digital shopping; However, about one-third of teenagers use social media to focus on their favorite brands.
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