Sports report 2021 From GWI
The following is the Sports report 2021 From GWI recommended by recordtrend.com. And this article belongs to the classification: research report, social networks, Network video.
GWI released the “sports report 2021”, which revealed the social media participation of sports fans. In the past, sports fans could only keep in touch with their favorite teams or players by watching live games. Now, those days are gone forever. Social media allows sports fans not only to focus on their favorite teams, but also to reach out to players, coaches and sports experts.
Looking at the social media behavior of online sports fans (16-64 years old) in 15 markets around the world, fans of all ages pay attention to sports figures and teams to a certain extent, but young fans are more likely to do so. Data show that young people are more likely to use social media and follow opinion leaders or brands on social media.
These young fans are also most likely to follow the players. 58% of netizens aged 16-24 and 49% of netizens aged 25-34 paid attention to athletes. Other sports related contents concerned included league matches (43%), sports experts (26% and 29%) and coaches (19% and 20%).
YouTube is the most likely platform for sports fans (52%), followed by Facebook (47%) and instagram (43%). Although fans of all ages are willing to watch sports events on TV, young fans are more likely to watch sports events online. For example, about three-quarters of millennials (74%) watch sports online, compared with less than half of baby boomers (46%).
Besides social media, sports fans also like to play in fantasy leagues. Most popular among cricket fans (35%), American football fans (22%) and football fans (21%).
When it comes to sponsorship, fans of American football, motor racing, football and tennis all say that they have noticed that the most sponsorship is shirts, followed by LED boards around the stadium or stadium.
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