In 2022, the monthly browsing volume of YouTube shorts exceeded 1.5 billion From YouTube
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YouTube said on Wednesday that shorts, a fast, vertical and circular short video service competing with tiktok, has more than 1.5 billion login accounts watching it every month. In contrast, tiktok said in September last year that more than 1billion people use its applications every month, and today’s 1.5 billion is the latest data they released.
As the largest online video source in the world, YouTube as a whole has more than 2billion users every month. (however, this figure has not been updated for more than three years.).
Google launched shorts less than two years ago, starting in India and then expanding it to the United States and other countries. Through shorts, Google’s large video websites are trying to compete with the sensation surrounding tiktok, a social video application operated by Chinese company ByteDance.
Neal Mohan, chief product officer of youtube, said in a blog post: “what we have seen is that creators have become very innovative in how to use multiple formats on the platform. Although we are still at the beginning of the short film journey, we know that the product will continue to be an integral part of the YouTube experience and move forward. “
On Wednesday, YouTube said that the growth of short film audiences has stimulated the “rise of multi format creators”, who produce materials in different YouTube formats, such as short films, regular long videos, live broadcasts and audio.
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