In the first half of 2021, the shipment volume of China’s smart home equipment market was about 100 million units, with a year-on-year increase of 13.7% From IDC
The following is the In the first half of 2021, the shipment volume of China’s smart home equipment market was about 100 million units, with a year-on-year increase of 13.7% From IDC recommended by recordtrend.com. And this article belongs to the classification: IDC, Smart home.
According to IDC’s quarterly tracking report on China’s smart home device market, the second quarter of 2021, the shipment volume of China’s smart home device market in the first half of 2021 was about 100 million units, a year-on-year increase of 13.7%; In 2021, the annual shipment volume is expected to be 230 million units, with a year-on-year increase of 14.6%. It is expected that the shipment volume of China’s smart home equipment market will continue to grow at a compound growth rate of 21.4% in the next five years, and the market shipment volume will be close to 540 million units in 2025. The promotion of whole house intelligent solutions in the consumer market will become one of the important driving forces of market growth.
At present, the whole house intelligent solution is still in the initial stage of development in China, and the market penetration is low. With the dual improvement of the living standards of Chinese residents and the awareness of the smart home market, the whole house intelligent solution will usher in a broad development space, form a beneficial supplement to the DIY market from the three aspects of products, channels and users, and promote the development of the smart home market.
Product aspect
As an application scenario with high user acceptance in the whole house intelligent solution, the market shipment of intelligent lighting, security and automation related equipment will grow rapidly in the next five years. It is estimated that in 2025, the shipment volume of China’s intelligent lighting equipment market will exceed 100 million units, and the shipment volume of home safety monitoring equipment market will be close to 120 million units. In addition, the whole house intelligent solution introduces the emerging category of smart home central control screen, and the market growth potential will be gradually released.
Channel aspect
Different from the obvious inclination of DIY market to online channels, the sales channel of whole house intelligent solutions is mainly offline. Its development will help pry the demand for smart home in the offline market in the future. At the same time, the whole house intelligence is also opening up new channels such as home decoration and design to enrich the channel structure of the smart home market.
User side
Because the whole house intelligent solution eliminates the installation and debugging required by DIY, it is more friendly to middle-aged and high-age groups, which is conducive to expanding potential users with intelligent needs but excluding complex installation settings. The elderly group’s acceptance of whole house intelligent solutions is higher than expected. Under the development of aging population in the future, the cultivation of whole house intelligent solutions in the middle-aged and elderly market will promote the penetration of smart home market.
At present, China’s whole house intelligent solution market is in the scenario growth oriented stage, and the market volume will usher in rapid growth. The follow-up development should pay attention to the following three trends:
As another human-computer interaction port device, smart home central control screen has great market potential
The development of the whole house intelligent solution market has stimulated the market potential of the smart home central control screen. As an important bridge between people and equipment in the whole house intelligent solution, the central control screen has four functions: integrated linkage control, protocol docking, human-computer interaction and service presentation. It is an important part of the solution. At the current development stage, the central control screen mainly undertakes the scene control function and the human-computer interaction function dominated by voice and touch. In the future, the improvement of aiot capability will make the function of the central control screen more powerful, and the service attribute will be enhanced. It will gradually integrate application services such as family social networking, medical health and property management, so as to build a broad smart home ecology.
As the basis of natural interaction, the diversification of human-computer interaction is an important development direction of whole house intelligence
Human computer interaction is a core of the whole house intelligent solution. At present, the layout of manufacturers presents two ideas. The first kind of scheme emphasizes the interaction center, and the central devices such as smart home central control screen and smart speaker have powerful functions and prominent functions; The other kind of scheme weakens the interaction center and pays attention to the combination of devices with perception ability and connection ability. Both types of schemes are the exploration of natural interaction, and the long-term development will come to the same goal. In the future, the human-computer interaction under the whole house intelligence will coexist in multiple ways, and the active interaction and passive interaction cooperate to meet the needs of users anytime and anywhere.
Channel construction and user drainage are the key measures for market expansion at this stage
The market awareness of the whole house intelligent solution is at a low level, and personal experience is very key to the improvement of user cognition. Therefore, the expansion of offline channels and the organic combination of online and offline channels are an important link in expanding the market layout at present. Channel cooperation plays an increasingly important role in the construction of online and offline channels. It cooperates with home furnishing and building materials stores to open experience stores, and cooperates with home decoration channels to expand a broader sales path for the whole house intelligent solutions through designer promotion. At the same time, with the help of emerging social media such as short video and live broadcast, the online and offline resources are organically linked.
Liu Yun, senior analyst of IDC China, believes that: “China’s whole house smart home solution market is still in the early stage of development, with broad growth space, which will create more opportunities for the development of the smart home market. At present, many manufacturers are competing to layout this track and expand market share. At the same time, manufacturers should clarify the development route, create their own competitive advantages, and lay the foundation for intelligent and service-oriented development.”
More reading: IDC: in the second quarter of 2021, the global shipment of smart phones was 313 million, an increase of 13.2%. IDC: in the first quarter of 2021, the shipment of China’s smart home equipment market was 46.99 million units, an increase of 27.7% year-on-year. IDC: in Q4, the shipment of European smart home market reached 41 million units, an increase of 12.2% year-on-year. IDC: in the fourth quarter of 2020, the shipment of China’s smart home equipment market was 60.87 million units, the same as the previous year 6.0% YoY IDC: Top 10 forecasts for China’s smart home market in 2021 IDC: in the third quarter of 2020, the shipment volume of China’s smart home equipment market will be about 51.12 million units, with a year-on-year decrease of 2.5% IDC: it is expected that the global shipment volume of smart home equipment will reach 854 million units in 2020, with a year-on-year increase of 4.1% IDC: the sales volume of smart speakers in China from January to April 2020 will be 10.56 million units, with a year-on-year decrease of 14.7% IDC: Q1 smart speaker Market in 2019 The shipment volume reached 11.22 million units, with a year-on-year increase of 787.2%. IDC: it is expected that the global smart home devices will reach 832.7 million units in 2019, with a year-on-year increase of 26.9%, IDC: it is estimated that 67% of smart home devices will be connected to the home Internet platform in 2019 IDC: the shipment of China’s smart home market is expected to reach 150 million units in 2018 IDC: Global wearable market report in 2017 IDC: top ten forecasts of China’s smart home market in 2019 IDC: smart home Internet platform
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