Only one in five smartphone users have purchased equipment insurance From Strategy Analytics

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Only one in five smartphone buyers choose to add device insurance. Therefore, there is huge room for growth for both traditional and emerging participants. Strategy analytics surveyed consumers in five markets, including Australia, Brazil, Germany, the United Kingdom and the United States.
Smartphone insurance is largely undeveloped outside the United States.
The premium rate of smartphone insurance in the United States is twice that in other countries. Apple’s iPhone devices have a higher share of the base. Outside the United States, awareness of insurance options is significantly lower.
Germans are more likely to use insurance to repair smartphones rather than replace them.
The acceleration of 5g sales, the emergence of foldable models and the continuous war of image functions will promote the rise of retail ASP and further encourage insurance investment.
One third of interested buyers want to buy insurance for their next smartphone, which shows great upward potential. Brazilian online users are 20 percent more likely to buy their next smartphone. As expected, the insurance acceptance is positively correlated with the equipment price. Apple users are the most likely to buy insurance, 7 points higher than Samsung users.
Millet and Motorola users are least likely to buy insurance, but both companies expect strong growth in their next-generation smartphones.
One third of users think they don’t need insurance because they are very careful about smartphones. The results vary by country and demographics.
However, the industry may have missed important opportunities. One third of the uninsured reported that they either did not receive insurance or did not know the benefits of insurance.
The insurance market of smart phone insurance and broader smart home products such as smart wear and smart speakers is still relatively underdeveloped.
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