In 2021, tiktok’s average participation reached 5.96% From Social insiders

The following is the In 2021, tiktok’s average participation reached 5.96% From Social insiders recommended by recordtrend.com. And this article belongs to the classification: social networks.

According to an analysis by socialsider, the brand participation on tiktok is several times that of other platforms. Social sider analyzed the participation of social media in recent two years. Not only is tiktok’s participation much higher than instagram, Facebook and twitter, but the gap is widening.

In 2021, tiktok’s average participation was 5.96%. Followed by instagram (0.83%), Facebook (0.13%) and twitter (0.05%).

Interestingly, tiktok’s participation in 2021 (5.96%) increased compared with the previous year (5.11%). However, for each other platform, the average participation decreased. Instagram fell from 0.9% to 0.83%, Facebook from 0.2% to 0.13%, and twitter from 0.06% to 0.05%. This means that tiktok is diverting its attention from the other three platforms.

Which industries are the most attractive?

According to the analysis of socialsider, the tourism industry had the highest average participation on instagram last year, which was 1.41%, about 70% higher than the average level of various industries (0.83%). In contrast, fashion and beauty have the lowest participation, 0.53% and 0.54% respectively.

According to social sider, packaged food on Facebook leads with an average participation of 0.36%, followed by beverages (0.29%). Fashion (0.09%) fell to the bottom again.

On twitter, jewelry (0.18%) had the highest participation, followed by FMCG (0.12%). Media (0.03%) and magazines (0.01%) performed the worst.

On tiktok, packaged food took the lead again, with an average participation of 15.82%. Beverages (12.79%) and jewelry (10.08%) exceeded the double digits, while arts and crafts (4.54%) and media (3.43%) ranked at the bottom.

Twitter has the most diverse content types

Twitter has the most diverse forms of post content, and the distribution of videos, status, photos and links is quite uniform. Gif posts are also prominent, but they are not easy to use compared with other types.

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