Development of China’s sports service trade in 2020
The following is the Development of China’s sports service trade in 2020 recommended by recordtrend.com. And this article belongs to the classification: Sports data.
1、 General situation and classification of China’s sports service trade
As an important part of China’s service trade, sports service trade refers to the trade behavior of Chinese sports industry enterprises or individuals providing sports services to foreign enterprises or individuals, or foreign sports industry enterprises or individuals providing sports services to domestic companies or individuals.
At present, the Chinese government encourages the development of sports service trade, and the relevant policies are shown in Table 1.
Table 1 relevant policies supporting the development of sports service trade in recent years
The classification of China’s sports service trade is in accordance with the national sports industry statistical classification (2019) (Order No. 26 of the National Bureau of Statistics) issued by the National Bureau of statistics on April 1, 2019 For the relevant classification standards of the sports industry, combined with the four forms of service trade, China’s sports service trade is mainly distributed in the sports competition and performance activities in the national sports industry classification, sports venue and facility management, sports brokerage and agency, advertising and exhibition, performance and design services, sports education and training, sports media and information services, and other sports clothes Business and other 6 major categories, 15 medium categories and 18 sub categories.
2、 Development of China’s major sports service trade in 2020
Combined with the content and classification of China’s sports service trade, in order to fully focus on relevant contents, this report takes professional sports competition performance, professional sports training, sports event sponsorship, sports event copyright trading, Internet sports services, sports tourism, etc. as the main sports service trade fields for research and analysis.
（1） Professional sports competition performance
Affected by novel coronavirus pneumonia occupation, the beginning of the beginning of 2020, foreign sports organizations came to China to suspend professional sports competition activities. Only a few domestic personnel and teams participated in the occupation sports competition performance activities held abroad.
In terms of football events, four domestic teams, including Beijing Guoan, Shanghai Shanggang, Shanghai Shenhua and Guangzhou Evergrande Taobao, participated in the 2020 AFC Champions League. According to the financial support standard of the event, the financial support it can obtain is close to RMB 9.5 million.
In terms of tennis events, according to statistics, in 2020, foreign players won a total of RMB 3.47 million in domestic events, and Chinese players won a total of RMB 10.97 million in foreign events.
In terms of table tennis and badminton events, according to relevant statistics, Chinese players won 4.53 million yuan and 1.97 million yuan respectively in the overseas events of the International Table Tennis Federation and the International Badminton Federation in 2020.
In terms of foreign athletes and coaches, according to relevant media reports and summary statistics, the total salaries of foreign athletes and coaches in some leagues in China will reach RMB 2.19 billion and RMB 450 million respectively in 2020.
For domestic players, according to media reports, the salary of some domestic football players in foreign leagues is about 4 million yuan.
Based on the above data, in 2020, the total import of professional sports competition performance service trade was RMB 2.64 billion and the total export was RMB 30 million.
（2） Professional sports training
Affected by the epidemic, in 2020, China did not send national teams of relevant sports events to carry out professional sports training abroad, and the amount of relevant sports service trade was 0.
（3） Sponsorship of sports events
In terms of domestic enterprises sponsoring international sports associations, Alibaba, Wanda and other enterprises sponsored international sports organizations totaling 2.32 billion yuan.
In terms of domestic enterprises sponsoring international sports events, Luzhou Laojiao and iFLYTEK sponsored international sports events totaling 160 million yuan.
In terms of domestic events and teams sponsored by foreign enterprises, caterpillar, Nike and other companies sponsored domestic professional events and professional sports teams totaling 560 million yuan.
Based on the above data, in 2020, the total import of sports event sponsorship service trade was RMB 2.48 billion and the total export was RMB 560 million.
（4） Sports event copyright transaction
In terms of the import of football match copyright, according to the average price, the cost of CCTV, Sports Olympic power and Tencent to purchase match copyright from FIFA, Asian Football Association, Premier League and other organizations in 2020 is RMB 1.81 billion.
In terms of basketball game copyright import, according to the average price, Tencent spent 1.96 billion yuan on purchasing NBA game copyright in 2020.
In terms of copyright import of E-sports events, according to the average price, the cost for station B to purchase the exclusive live broadcasting copyright of the 2020 League of Heroes (LOL) global finals in China is 270 million yuan.
Based on the above data, the total import of sports event copyright trading service trade in 2020 was RMB 4.04 billion.
（5） Internet sports services
According to relevant information, in the global professional E-sports events in 2020, 839 players from China won a total of US $17.16 million, equivalent to about 110 million yuan.
In addition, in 2020, the International Olympic Committee made a clear explanation of “sports virtualization” through examples in the Olympic 2020 + 5 agenda, and considering that there are still different views on the coverage of E-sports in all walks of life in China, the 2020 annual report will no longer include “e-sports game service” in the statistical process The import and export amount of trade shall be included in the scope of data statistics. According to this standard, the project team has adjusted the relevant data from 2017 to 2019 with the same caliber. Please pay attention when reading and comparing the relevant data in recent years.
（6） Sports Tourism
During the epidemic period, China’s inbound and outbound tourism shrank significantly, and the sports tourism service trade was seriously affected in 2020.
In terms of watching games, according to previous data, it is estimated that the market scale of domestic and overseas sports watching games will be RMB 4.23 billion in 2020.
In terms of participating tours, affected by the epidemic, many domestic and foreign events will be suspended in 2020, and the statistical data of this part is 0.
In terms of skiing tourism and experience diving, according to previous data, it is estimated that the total consumption scale of Chinese tourists going abroad for skiing and experience diving in 2020 will be 4.17 billion yuan.
Based on the above data, the total import of sports tourism service trade in 2020 is RMB 8.4 billion.
（7） Import and export statistics of China’s major sports service trade
According to the above data, in 2020, the total import and export volume of China’s major sports service trade was 18.25 billion yuan, accounting for 0.40% of China’s total import and export volume of service trade in the same period, of which the total import volume was 17.56 billion yuan and the total export volume was 690 million yuan. In terms of development characteristics:
First, the total import and export volume of China’s major sports service trade fell sharply. As can be seen from Figure 1, affected by the global epidemic, the total import and export volume of China’s main sports service trade decreased significantly in 2020, which is mainly due to the serious shrinkage of the amount of service trade in relevant fields caused by the great impact on global sports tourism services during the epidemic. It is expected that after the global epidemic is effectively controlled and sports tourism activities gradually pick up, the total import and export volume of China’s main sports service trade will gradually rebound.
Figure 1 import and export of China’s major sports service trade from 2017 to 2020
Second, the export volume of China’s main sports service trade has remained relatively stable. As can be seen from Figure 2, the export volume of China’s main sports service trade has always remained between RMB 600-900 million from 2017 to 2020, accounting for about 0.5%. In terms of “foreign enterprises sponsoring domestic events and teams”, the implementation of long-term contracts is stable, and the rapid replay of domestic professional leagues after the epidemic effectively ensures the implementation of foreign enterprise sponsorship contracts and the excellent performance of Chinese players in the gradually warming global professional E-sports events, which has played an important supporting role.
Figure 2 export volume of China’s major sports service trade and its proportion in total import and export from 2017 to 2020
Third, the development of sports tourism service trade has suffered a serious impact. As can be seen from Figure 3, affected by the epidemic, the amount of sports tourism service trade in 2020 was only 8.396 billion yuan, accounting for about 46% of the total trade in major sports services in that year, with a decrease of 44 percentage points. During the epidemic period, the stagnation and slow recovery of the global sports industry and the strict control of international travel all over the world have seriously impacted the trade in sports tourism services.
Figure 3 Import volume of China’s sports tourism service trade and its proportion in total import and export from 2017 to 2020
3、 Development trend of China’s sports service trade under the epidemic situation
China’s China’s novel coronavirus pneumonia epidemic has been widely impacted by the statistics of the major sports service trade in 2020, and has brought great impact and far-reaching impact on China’s sports service trade development. With the long-term trend of global epidemic prevention and control and the normalization of domestic epidemic prevention and control, it is expected that the development of China’s sports service trade will show the following two trends and characteristics in the future.
First, the supply is tightening, and the supply of foreign sports services is difficult to recover to the pre epidemic level in the short term. Affected by the long-term failure to completely control the foreign epidemic and the strict control of domestic entry and exit, the service supply of professional sports training and sports tourism will be difficult to return to the pre epidemic level in the short term.
Second, the demand is heating up, and the domestic consumption demand for sports services is picking up rapidly and will continue to grow. As the epidemic situation is effectively controlled, economic and social development and people’s production and life return to normal, the domestic consumption demand for sports services will recover rapidly. In addition, the occurrence of the epidemic has objectively increased people’s leisure time, attracted a large number of new audiences for professional sports events, and significantly improved consumers’ desire and enthusiasm to participate in sports, which has become another important factor to promote the rapid recovery of domestic sports service consumption.
Looking ahead, it is expected that the following three factors will become an important force to promote the sustained growth of China’s sports service consumption.
First, China’s overall economy is expected to achieve rapid growth. A good level of economic development is an important basis for the growth of sports service consumption. According to the prediction of international organizations, China’s GDP growth is expected to reach 8.1% in 2021. Under such economic growth rate, the development potential of China’s sports service consumption in the future is considerable.
Second, the 14th five year plan for the development of sports industry will be released soon. As a programmatic guiding document for the development of China’s sports industry in the next five years, the 14th five year plan for the development of sports industry will comprehensively promote the full release of the potential of various types of sports consumption, including sports service consumption, with a variety of measures, so as to remove various restrictions and constraints for the development of sports service consumption.
Third, the construction of national sports consumption pilot cities is deepening. With the construction of 40 national sports consumption pilot cities distributed in major regions of China gradually deepening and achieving remarkable results, the sports service consumption of the above cities will reach a new level in terms of level and scale in the future, and become an important force leading domestic sports service consumption.
The outbreak of the epidemic has not only brought temporary difficulties to the development of China’s sports service trade, but also brought rare opportunities. Enterprises in the field of relevant sports industry and sports service trade should seize the opportunity of building a new development pattern of “double cycle” by the state, continuously improve the quality of development, continuously improve operational efficiency, and accelerate the stabilization and recovery of China’s sports service trade. More reading: EA: FIFA 21 player score announcement: Messi’s 1st c Luo’s 2nd data interpretation why Beijing Guoan has been in the first echelon of the Chinese Super League for 20 years. Daily Mail: the survey shows “laughing and crying” Become the world’s most popular expression. 2017 artificial intelligence industry talent demand data Navigant: in 2017, Ford ranked first in the field of automatic driving. CNNIC: the 30th statistical report on the development of China’s Internet: Qimai Research Institute of Internet basic resources: China’s top mobile games in September 2021 ESPN & sportingintelligence: 2015 global sports salary report 333 The total annual salary of players of each team is 17.94 billion US dollars. Analysys: 2018 white paper on China’s ice and snow industry (with download) Chosun Ilbo: Samsung’s North American TV sales exceeded US $1 billion in October 2015. Penguin Zhiku: jungle law of Chinese sports entrepreneurship and new blue ocean penguin Zhiku: 2016 panoramic white paper of Chinese sports entrepreneurship jungle law and new blue ocean Bing: rolling stone, the top 10 Olympic Games issue with the largest search volume in the 2016 Rio Olympic Games : 100 greatest TV dramas / programs 23 absurd airbnb interview questions
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