After 00, online social networking relies on fine content, and beauty cameras are close to the new trend of generation Z

The following is the After 00, online social networking relies on fine content, and beauty cameras are close to the new trend of generation Z recommended by recordtrend.com. And this article belongs to the classification: Life data.

When the online aboriginal group meets the tide of Internet face value social networking, how to build their own online image and convey image details to potential friends has become the “just need” of this generation of young people. In this trend, after 00, the demand for their own appearance management becomes more refined and personalized, and they also pay more attention to the sense of ceremony.

Recently, the new trend of beauty management after 00 released by beauty camera also confirms the personalized social image needs of young people after 00.

Pay more and more attention to fine appearance management

Compared with other age groups, the pursuit of beauty after 00 is much braver and has a clear purpose.

The 2020 white paper on the medical beauty industry released by the medical beauty platform gengmei app shows that the main consumers of internet medical beauty tend to be younger, accounting for more than half of the total after 95 and 00. The “micro whole season” brought by students is gradually bringing new business increment to the medical beauty industry.

Obviously, after 00, we hope to make minor adjustments on the basis of retaining the original appearance characteristics. The research conclusion from the beauty camera “new trend of beauty management after 00” further verified this point. The data showed that from May 2019 to may 2021, the proportion of using the custom beauty adjustment function increased from 38% to 57%, an increase of 19%; While the custom adjustment of beauty has become a trend, the personalized beauty brought by medical beauty micro plastic surgery is also experienced online after 00. In 2019, the top 3 beauty parameters are thin face, skin grinding and enlarged eyes, while in 2021, the top 3 parameters of medical beauty experience hall, a popular function of beauty camera, are facial filling, thin cheekbones and increased cranial crest.

In this era of valuing appearance, people after 00 want to present themselves more beautiful in social networks, but their understanding of beauty has become more personalized, so they retain more facial features in social networks. This not only makes their image more perfect in the social network, but also constantly emphasizes their personalization to make themselves more recognizable and attractive.

This trend of pursuing nature and individuality is more obvious in the Post-00 population《 According to the new trend of face value management after 00, the number of pictures saved in the native mode after 00 is 17% higher than that of other age groups. In the men mode created for male users, users after 00 take an average of 1.26 more pictures per day than users of other age groups. At the same time, their choice of materials has changed from the original single material selection to more diversified styles, trying to match with a variety of materials, and obviously paying more attention to the creation of social image atmosphere.

Video image management connects every link of beauty

After 00, video is not only a part of life, but also an important part of online social networking. According to the new trend of Post-00 beauty management of beauty camera, the proportion of video shooting has increased by 60% from May 2019 to may 2021. Post-00 is the absolute main force of video shooting. The average number of Post-00 people shooting is 11.3 times a month, of which the proportion of shooting more than 3 times a day is as high as 69.72%.

In the social dimension, the video social productivity report released by the massive engine in 2020 shows that among the 10000 fans, the average number of fans of creators aged 18-23 who are mainly after 00 is nearly twice higher than the average.

Since video has become an online social artifact after 00, how can the self-image in video not be perfect《 According to the new trend of face value management after 00, high-definition image quality and good-looking without deformation have become the core needs of young people when shooting videos for beauty. When shooting videos after 00, the proportion of people using 4K HD and anti shake functions was 17.1% and 28.5% respectively.

In order to make the video more interesting and fun, young users introduced music, stickers and other materials into video creation. The new trend of Post-00 beauty management shows that the proportion of Post-00 people using music and stickers is 15.56% and 18.8%.

At the same time, young people after 00 have higher and higher requirements for video shooting, and the degree of specialization is also increasing. Driven by young users, beauty camera has introduced teleprompters, real-time subtitles and other tools into video shooting, which is also widely welcomed by young users.

He increased demand for scenes and paid attention to post appearance management

The 00 is the generation with a sense of ritual. The popularity of Hanfu and the selling of small household appliances during the COVID-19 period are all footnotes of this sense of ritual. After 00, they are used to plating an unusual luster on their social image with a sense of ceremony. Reflected in the image, the sense of other shooting, ritual and special blockbuster texture created by the rear camera are not willing to miss after 00.

According to the new trend of beauty management after 00, the proportion of rear camera shooting has increased by 19.8% from May 2019 to may 2021. In order to pursue the sense of ceremony, the post 00 crowd uses the “help shooting mode” of beauty camera in many scenes, including but not limited to shop exploration, travel shooting, friend gathering, street shooting and so on. The rear camera creates a blockbuster of atmosphere. At the same time, The rear camera is often used with functions such as small head and long legs to make your social image more perfect.

For the beauty camera, which has always been the leader of self shooting app, accurate insight into user needs has always been an important factor in its leading industry. The new social trend after 00 has promoted the iterative update of beauty camera products. The newly launched version 10.0 of beauty camera iterates with a comprehensive upgrade of more refined beauty management, video beauty management and post beauty management to actively interact with young users.

The demand after 00 represents the forerunner of the future era, and beauty cameras are ready. While meeting the needs of Post-00, relying on the cutting-edge image black technology of Meitu company, it continues to lead the new trend of self photographing.

Beauty camera “new trend of beauty management after 00”:

China TikTok International: 2013, 03 week 18-24 weeks AppStore China’s photography and video application ranking: Mei map company: 2019 revenue 977 million 900 thousand yuan, senior subscription revenue grew 518.1%, DDT Consulting: 977 million 900 thousand, 00 after the media consumption concept trembling 8 on the 00 gender. After 0, after 90 Post-00 Post-00 Tencent: Post-00 portrait report (with download) millennials: Post-00 Group Research Report in China (with download) Post-00 Group Research Report in 2015 (with full download) the post-90s have been out. Application developers aim at the Post-00 generation. Yuan Xin: big data interpretation “Post-00” Baidu internal report: analysis of Post-00 mobile Internet behavior zero point survey: Post-00 group research in China Research Report Tencent: the survey report on the use of mobile Internet after 00 is 47 million less than that after 90? The truth behind it must be known

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