Understand the “new changes”, comply with the “new trend” and grasp the development opportunity of “new consumption” From Bank Securities
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The following is the Understand the “new changes”, comply with the “new trend” and grasp the development opportunity of “new consumption” From Bank Securities recommended by recordtrend.com. And this article belongs to the classification: Securities report, Consumer research.
“New consumption” is a new consumption behavior, which is generated by new business model, new consumption media and new consumption relationship in the era of digital transformation and technological innovation, and is highly matched with the specific needs of consumers.
The development of “new consumption” depends on the “new changes” of the consumer side. Personalized, customized and high-end demand has built a solid foundation for consumption upgrading. Driven by the “new trend” of consumption upgrading, the new consumption of new formats and new models develops rapidly, opening up a broad growth space for the development of “new consumption”.
“New changes” support the opening of “new consumption”. The state has frequently issued relevant policies to promote the expansion and quality of new consumption; under the regulatory tone of “housing without speculation”, the crowding out effect of real estate is weakened, and the consumption demand of residents is expected to stabilize and increase; the transformation of the main consumer groups and the improvement of the national welfare security system are conducive to improving the marginal consumption orientation, which will also bring more stable growth of consumption demand.
“New trend” drives the development of “new consumption”. The concept upgrading improves consumers’ value for the quality of life and their pursuit of self realization demand, superimposes the consumption return trend of “overseas consumption localization” and the industrial upgrading trend of policy assistance, and provides internal matching for such high-quality goods in related fields. New consumption patterns and new formats such as 3-kilometer circle consumption, national tide consumption, shopping together consumption, grass planting consumption and high-quality consumption are opening up new areas of consumption. At the beginning of the year, the outbreak of the epidemic promoted the integration of online and offline consumption, accelerated the penetration of online consumption habits, and the hot live delivery witnessed the vigorous rise of new consumption patterns, which also changed the development ideas of many local enterprises.
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