Global media survey report 2020 From CISION
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The following is the Global media survey report 2020 From CISION recommended by recordtrend.com. And this article belongs to the classification: research report, Network media.
The parent company of AP, cision, released the global media survey report 2020 to explore the latest challenges and trends in the media industry, and how PR communicators can better communicate and cooperate with journalists and media. The report surveyed more than 3200 journalists from 15 countries in North America, South America, Europe and Asia.
Since novel coronavirus pneumonia (COVID-19) was first launched before the outbreak, Cision had reissued a follow-up questionnaire at the end of March to ensure that the impact of the new crown epidemic was reflected in the report. These results are contained in a special section of the report, “the impact of covid-19 on the media,” and provide advice on how public relations and communicators can support journalists during this period.
“For the past 11 years, cision’s annual global media survey reports provide a comprehensive and authentic record of the challenges journalists face at a given time,” said Sarah, director of content marketing at cision “Although journalists face some new challenges every year, 2020 is particularly prominent. Our goal is to help improve the relationship and communication between PR communicators and media and journalists,” Parker said
In addition to how covid-19 affects the media, the media status report of cision this year also includes, but is not limited to, the following topics:
Challenges facing the media industry in 2020
“Does media bias exist?” And “how do public relations people deal with prejudice?”
The impact of science and technology on media industry
How do public relations communicators improve the effect of media pitching
How can public relations and communication professionals establish a stronger relationship with journalists
Although journalists face more challenges this year, such as staffing, access to resources and increasing workload, the report still shows some optimistic findings
In the eyes of journalists, public trust in the media is increasing.
For the fourth consecutive year, respondents reported that the public’s distrust of the media has declined; this year, 59% of the respondents said they did not trust the media, down from 63% in 2019, 71% in 2018 and 91% in 2017.
Accuracy of reporting is still considered the most critical: for the second year in a row, 51% of journalists said ensuring 100% accuracy of content was more important than income, differentiation, or Premiership. Especially in the age of covid-19, it is increasingly important to ensure that the content is as accurate as possible.
Social media algorithm is listed as the most important new technology that affects journalists, while the relevance of artificial intelligence and machine learning has a much smaller impact on journalists. 41% of journalists believe social media algorithms will change the way they work, up from 38% in 2019. This year, only 15% of respondents believe that artificial intelligence and machine learning are the most important technologies affecting the industry, which is lower than 19% in 2019.
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