The revenue of strategic mobile games in the United States increased by nearly 24% year-on-year to US $4.2 billion From Sensor Tower
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According to the intelligence data of sensor tower store, the payment of American players on strategic mobile games has increased by 23.5% to $4.2 billion in the past 12 months.
Sensor tower’s game classification and store intelligence tools classify games by type, so as to help game developers effectively identify the latest market trends. Through these two tools, we analyzed the market performance of strategic mobile games in the United States in the past year and the insight into the sub categories of seven strategic mobile games, and identified the sub categories with the highest payment and download.
Popular strategic mobile games in the United States
From November 2020 to October 2021, the highest revenue strategic mobile game in the U.S. market is the SLG mobile game Kingdom era under IgG, with a total revenue of $330 million. Supercell’s construction and combat strategy mobile game tribal conflict ranked second, and funplus’s SLG mobile game state of survival ranked third.
In terms of downloads, in the past year, strategic mobile games obtained 145 million downloads in the United States, a year-on-year increase of 3.6%. The most downloaded mobile game is Pok é mon unite, a new MoBa mobile game launched by the Pok é mon company, with a total of 8.3 million downloads. Jiangyu interactive pocket top war and state of survival ranked second and third respectively.
Over the past year, 4x strategic mobile games remained the highest revenue category among the seven subcategories of strategic mobile games. The payment of American players in this subcategory increased by 32.5% year-on-year to $2.9 billion. As a subcategory with the fastest growth in revenue, MoBa mobile games increased by 50% year-on-year to US $168 million. (note that each subcategory contains a different number of games.)
At the same time, 4x strategy mobile games are also the first subcategory of downloads, with 53.3 million downloads in the whole year. The fastest-growing subcategory of downloads was MoBa, with a year-on-year increase of 133.3% to 19.4 million times.
In terms of the average payment per download, 4x strategy mobile games took the lead again, reaching $54. The construction and combat subcategory ranked second, and the Empire simulation ranked third. (Note: this indicator does not use the cumulative download volume, but only the revenue and download volume in the past year.)
In the past year, strategic Mobile Games ranked third in the revenue of app store and Google play in the United States, second only to puzzle solving and gambling. As the revenue engine of this category, 4x strategic Mobile Games contribute two-thirds of the revenue of strategic mobile games, and it is also the sub category with the highest number of downloads.
However, with the listing of Pok é mon unite and the fist game hero League mobile game, MoBa mobile game has greatly increased its popularity in the United States and has become the strategic mobile game category with the fastest growth in downloads. In addition to the imperial analog sub category, which increased by 42% year-on-year, compared with the surge in downloads at the beginning of the outbreak, the downloads of other strategic mobile sub categories have declined in the past year. More reading: Sensor Tower: the mobile terminal of Pok é mon home has downloaded 1.3 million times in the first week. Sensor tower: the revenue of global popular mobile games in September 2020 was the top 10 sensor tower: the revenue of global popular mobile games in August 2020 was the top 10 sensor tower: the revenue of smart treasure dream go reached a new high in the past three years, $110 million in August sensor tower: Top 10 of the world’s top mobile game revenue in October 2021 sensor tower: Top 10 of the world’s top mobile game revenue in September 2021 sensor tower: Top 10 of the world’s top mobile game downloads in August 2021 sensor tower: Royal match Total revenue exceeded US $100 million sensor tower: in the first half of 2021, doomsday survival Mobile Games attracted more than US $1.1 billion worldwide sensor tower: Top 10 global mobile game revenue in July 2021 sensor tower: “Mario Kart Tour” Global total revenue exceeded $200 million sensor tower: Top 10 global popular mobile game downloads in March 2021 sensor tower: Top 10 global popular mobile game revenue in March 2021 sensor tower: total revenue of Lingxi mutual Entertainment’s Chronicles of the Three Kingdoms · strategic edition exceeded $1 billion sensor tower: global total revenue of pubg Mobile exceeded $5 billion in 2020
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