Cultural and tourism market during the National Day holiday in 2021 From Ministry of culture and Tourism
The following is the Cultural and tourism market during the National Day holiday in 2021 From Ministry of culture and Tourism recommended by recordtrend.com. And this article belongs to the classification: Travel reservation.
The Ministry of culture and tourism has resolutely implemented the decisions and arrangements of the CPC Central Committee and the State Council, coordinated epidemic prevention and control and economic and social development, and made every effort to do a good job in the cultural and tourism holiday market during the National Day holiday. The epidemic prevention and control measures are strict, the safety guarantee is strong, the market order is good, the supply of products is rich, and the service quality is steadily improved, No major safety accidents occurred in the national cultural and tourism system.
1、 Market situation
Based on the data of local cultural and tourism departments, communication operators and online travel service providers, according to the calculation of the data center of the Ministry of culture and tourism, 515 million domestic tourism trips were made from October 1 to 7, a year-on-year decrease of 1.5% according to the comparable caliber and a recovery of 70.1% in the same period before the epidemic. The domestic tourism revenue reached 389.061 billion yuan, a year-on-year decrease of 4.7% and recovered to 59.9% in the same period before the epidemic. Tourist satisfaction reached 85.5. The holiday market is generally safe, stable and orderly.
(I) red tourism continues to heat up. Local red tourist attractions and patriotism education bases have launched a series of activities to provide tourists with a red culture feast. Tourists revisit red memories, visit revolutionary sites, listen to red stories, and feel the feelings of home and country during tourism. The Ministry of culture and tourism launched the publicity activity of “Celebrating the birthday of the motherland and watching the great changes in tourism”. The important nodes of the Great Wall, the Long March, the Grand Canal and the Yellow River National Cultural Park have become popular punch in places for tourists. Beijing Communist Party of China history exhibition hall, Shanghai Communist Party of China first National Congress memorial hall, Yan’an revolution memorial hall, Jiangxi Jinggangshan Revolution Museum, Beijing Xiangshan revolution memorial hall, National Museum, military museum and other venues are popular red landmarks during the National Day holiday. Hebei Provincial Department of culture and tourism and Hebei Radio and television jointly launched the “11” large-scale all media live special program – starting from Saihanba, leading the audience to experience “red tourism, golden culture, green ecology, blue beach, silver ice and snow”.
(II) short distance holiday tourism. Affected by the weather and the rebound of local epidemic, the demand for medium and long-distance tourism has not been fully released. Holiday tourism passenger flow is mainly concentrated in the province, and local tourism, peripheral tourism and suburban tourism are the mainstream. “Light tourism”, “micro vacation” and “residential hotel” characterized by short time, short distance and high frequency are favored by tourists. Holiday hotels, high-quality rural accommodation and hotels around the theme park in the suburbs of the first and second tier cities are hot, and RV camping and surrounding self driving have become hot spots. According to the special survey data, 49.1% of tourists choose inter city tourism in the province, an increase of 4.1 percentage points over last year; 88.3% of tourists travel within 300 kilometers; The number of self driving tourists reached 55.8%, an increase of 10 percentage points over last year; The proportion of tourists visiting villages and suburban parks around the city was 28.9% and 25.8% respectively, 4.6 and 5.7 percentage points higher than last year. In Tianjin, Zhejiang, Hainan, Guangxi, Yunnan and other places, the “immersion vacation” staying in hotels and B & B is deeply loved by tourists. In Beijing, Anhui, Sichuan, Henan, Shandong and other places, tourists travel mainly by short-distance and suburban self driving.
(III) parent child travel and research study travel have become popular in the market. The National Day holiday is the first long holiday after the implementation of the “double reduction” policy, and the demand for parent-child tourism and research tourism is released. Based on local resources, all localities have carefully organized various cultural and tourism public education activities, and achieved good results of “teaching in fun”. Special farms, guest houses, art galleries and museums with the theme of parent-child and family are deeply favored. According to the special survey data, 43.3% of tourists choose to travel with their families. From the perspective of travel motivation, the proportions of being close to nature and parent-child research and learning are 37.2% and 19.8% respectively, 4.7 and 1.7 percentage points higher than last year. The museum group in Zhongshan scenic spot, Jiangsu Province launched four research activities and four special exhibitions. Shanghai launched the “architecture readable” special bus to create a new experience mode of “sightseeing bus + micro tourism”, which provides a research tourism experience of walking around Shanghai and reading the city for parents and children. Dongying City, Shandong Province launched a high-quality route of research and learning in the secret land of golden autumn.
(IV) culture and tourism are deeply integrated, and product and service innovation is active. On the basis of epidemic prevention and control, all localities have launched a number of cultural and tourism products with regional and folk characteristics. New products, new scenes and new services continue to emerge. The integration of foreign tourists’ tourism and local residents’ leisure has become a common phenomenon. Museums, cultural centers and other public cultural places all over China have launched online and offline exhibition activities. Based on traditional culture and modern creativity, many places have held rich and colorful cultural and tourism activities. Chongqing Zhongzhou old street, Nanjing Confucius Temple and other blocks, scenic spots integrate intangible cultural heritage handicrafts, cultural and creative products, animation and cartoon, flash, Hanfu performance and other cultural elements to create a living cultural and creative consumption scene. Shanghai, Guangdong, Hunan, Chongqing, Guizhou and other places have held a variety of online and offline linkage activities. People can “cloud tourism”, “cloud viewing Exhibition” and “cloud appreciation drama” without leaving home.
2、 Working conditions
(I) strengthen organization and leadership and make careful deployment. The Ministry of culture and tourism strengthened its sense of responsibility and land conservation, and planned and started the market work on National Day holidays in advance. In mid September, the notice on doing a good job in the Mid Autumn Festival, national day culture and tourism holiday market in 2021 was printed and distributed to make comprehensive deployment and arrangements for epidemic prevention and control, production safety, market order, product supply and other work. In September 29th, the national day and national holiday market television and telephone conference was held to mobilize, emphasize and redeploy the work of epidemic prevention and control, safety production in the whole industry, and release holiday tips from news conferences, websites and official account of WeChat, so as to remind tourists to travel safely, civilized and healthy.
All localities attach great importance to the work of the National Day holiday. The main responsible comrades of the party and government in Beijing, Ningxia, Hubei, Qinghai, Guangdong, Anhui and other places deploy and supervise the cultural and tourism work of the National Day holiday through meetings, video scheduling, in-depth front-line inspection in scenic spots and other means. Shaanxi, Jiangxi, Hunan, Guangxi, Chongqing and other places sent inspection teams during the national day to inspect local epidemic prevention and control, production safety, market order and other work.
(II) scientific and accurate management to strengthen epidemic prevention and control during holidays. We have strictly done a good job in foreign defense input, and have not resumed the entry-exit team tourism and “air ticket + Hotel” business of travel agencies and online tourism enterprises. Strictly implement the “circuit breaker” mechanism for inter provincial tourism operation, and suspend the inter provincial team tourism and “air ticket + Hotel” business of travel agencies and online tourism enterprises in provinces (regions and cities) with medium and high-risk areas. Strictly carry out epidemic prevention and control management in all links of tourism, and do a good job in information collection, health inspection and temperature detection of tourists and employees. Strictly implement the requirements of “limit, reservation and peak staggering” in scenic spots. Through the press conference of the joint prevention and control mechanism of the State Council, remind tourists to do a good job in personal health protection during holidays. On October 3, two local asymptomatic infections were added in Horgos City, Ili Prefecture, Xinjiang. The Ministry of culture and tourism immediately learned about the relevant situation and guided the local cultural and tourism administrative departments to do a good job in epidemic prevention and control in cultural and tourism places and services for stranded tourists.
Hebei guides tourist attractions and cultural and tourism public places to implement the reservation system by relying on “happy tour of Hebei”, “Changyou Hebei”, “happy enjoyment of Hebei” and its own time division reservation platform. Scenic spots in Guizhou, Yunnan, Inner Mongolia, Jilin, Liaoning and other places publish the remaining tickets and real-time visitor volume information of the scenic spot through official microblog, wechat and radio. All front-line staff in the scenic spot wear masks, strictly implement control measures such as measuring body temperature, checking health code and queuing outside the 1m line, and arrange special personnel to dredge the passenger flow.
(III) strictly abide by the safety bottom line and do a good job in holiday tourism safety. During the National Day holiday, the leaders of the duty department led the team to conduct real-time monitoring on epidemic prevention and control and safety production of more than 300 5A scenic spots in China every day through the comprehensive monitoring and emergency command platform, and “point-to-point” guided the local authorities to deal with various problems and hidden dangers in a timely manner.
All localities have comprehensively investigated and rectified all kinds of potential safety hazards by means of open and secret visits and comprehensive supervision. Focusing on key counties and cities, key scenic spots and key parts, Henan continues to strengthen the monitoring of hot scenic spots such as Qingming Shanghe Park, Longmen Grottoes and film Town, as well as key parts such as tourist buses, cableways and cable cars. Hangzhou West Lake Xixi scenic spot launched the “West Lake Xixi traffic and tourism integration and coordination scene”. When the number of tourists on the broken bridge exceeds 700, an early warning will be triggered to reasonably divert the flow of people and vehicles through digital empowerment. Shanxi, Shaanxi, Henan, Shandong, Sichuan and other places actively responded to thunderstorm and gale weather, and closed the scenic spot in time to ensure the safety of tourists.
(IV) strict supervision and maintenance of market order. Adhere to the people as the center, and make efforts to standardize the business behavior of enterprises, improve service quality and optimize the consumption environment. Adhering to the problem orientation, aiming at key links, fields and places, and in accordance with the closed-loop management requirements of “implementation, supervision, feedback and improvement”, comprehensively use a variety of means to severely crack down on illegal operations and maintain good market order. From September 30 to October 7, China inspected more than 151000 cultural market business places, including more than 90000 Internet service places, more than 56000 entertainment places, 4423 performance places, more than 29000 scenic spots, more than 20000 travel agencies and their branches and 5385 tourism teams. More than 15000 Internet service business places were inspected through the video monitoring system.
During the National Day holiday, the Beijing Cultural law enforcement corps conducted key inspections and inspections on the possible regional points of illegal “one-day tours” such as Qianmen area, Tiananmen Square, summer palace and Beijing global resort, as well as the areas around the test events of the Winter Olympic Games. Hainan has set up three supervision teams to carry out law enforcement inspection of holiday tourism market in cities and counties, and “zero tolerance” for acts that harm Hainan’s tourism image, such as deception, and resolutely investigate and deal with them strictly and quickly according to law.
(V) enrich the supply of products and services to meet people’s holiday consumption demand. All localities enrich the supply of characteristic culture and tourism products, cultivate new types of business, innovate consumption patterns and consumption experiences, promote the improvement and upgrading of cultural and tourism consumption, and organically link online and offline. During the National Day holiday, all public libraries and cultural centers at all levels in the country were opened normally. Public libraries at all levels visited 11.7935 million people and provided online services 33.4147 million people; Cultural centers (stations) at all levels received 10.7634 million person times and provided online services 52.1537 million person times; 79995 mass cultural activities were organized, with a total participation of 133.5294 million people, including 97.96708 million online participants; During the holidays in key scenic spots, 4143 mobile toilets are temporarily configured to relieve the pressure of toilet use.
Gansu has launched 15 excellent rural tourism routes in autumn, such as “Jincheng portal landscape pastoral leisure tour” and “Shenzhou science and technology beautiful Populus euphratica sightseeing tour”, so that tourists can feel local culture and experience the achievements of Rural Revitalization. Government agencies in Dujiangyan, Zigong, Jinan, Changsha, Hefei and other places provide free parking spaces for tourists. Mount Emei has arranged 145 warm-hearted service points of “please find me if you have difficulties”, and Chengdu Chongqing intercity travel has launched diversified tourism services such as tour guides, nurses and translators. Ningxia carries out the “hundred year journey” Carry forward the new trend of the times — practice the civilized fashion and add points to the beautiful new Ningxia. Huangshan in Anhui Province has carried out tourism voluntary service activities such as tourism consultation, civilization persuasion and scenic spot cleaning, so as to spread and practice civilization in tourism. More reading: Ministry of culture and Tourism: 502 million domestic tourists were received from October 1 to 4, 2018. Ministry of culture and Tourism: domestic tourism revenue during the Dragon Boat Festival holiday in 2018 was 36.2 billion yuan, a year-on-year increase of 7.3%. Ministry of culture and Tourism: statistical survey report of national travel agencies in the second quarter of 2021. Ministry of culture and Tourism: statistical survey report of national travel agencies in the second quarter of 2020. Ministry of culture and Tourism: 20 Statistical survey report of national travel agencies in the third quarter of 20 Ministry of culture and Tourism: statistical report of national star hotels in the first quarter of 2020 Ministry of culture and Tourism: 84.997 million tourists in the first three days of May Day holiday in 2020 Ministry of culture and Tourism: China’s total tourism revenue in 2019 was 6.63 trillion yuan, an increase of 11% over the same period. Ministry of culture and Tourism: statistical bulletin of culture and tourism development in 2018 Ministry of culture and Tourism : in 2018, the number of domestic outbound tourists was 149720000, with a year-on-year increase of 14.7%. Ministry of culture and Tourism: statistical bulletin of national star hotels in the third quarter of 2018. Ministry of culture and Tourism: 122 million domestic tourists were received on the first day of national day in 2018, with a year-on-year increase of 7.54%. Ministry of culture and Tourism: 97.9 million domestic tourists were received on the Mid Autumn Festival holiday in 2018. Ministry of culture and Tourism: in the first half of 2018 The number of inbound and outbound tourists in China reached 141 million, with a year-on-year increase of 6.9%. The Ministry of culture and Tourism: in 2019, the average rental rate of Q3 national star hotels fell to 59.88%
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