2021 e-commerce SaaS Industry Research Report From Jiazi Lightyear
The following is the 2021 e-commerce SaaS Industry Research Report From Jiazi Lightyear recommended by recordtrend.com. And this article belongs to the classification: SAAS, cloud computing, Electronic Commerce, research report.
Affected by the epidemic, the scale of e-commerce has expanded again and the penetration rate has further improved. At present, e-commerce SaaS is the largest vertical SaaS segment industry in China. Its business covers the whole value link of retail e-commerce, accounting for about 26% of the market scale of industry vertical SaaS. The acceleration of the epidemic, the market education for small and micro enterprises, the continuous release of favorable policies, and the rise of live e-commerce and cross-border e-commerce have all promoted the rapid growth of e-commerce SaaS industry in 2020.
Core view 1: advantageous players have scale effect, and the industry as a whole has a relatively stable market pattern
At present, the e-commerce SaaS has some top players with high market share. The dominant players have scale effect, and the industry as a whole has a relatively stable market pattern. In order to build a complete ecosystem, both upstream giants and midstream advantageous enterprises are extending to midstream and upstream enterprises. By building an e-commerce PAAS platform to expand customers, it is intended to improve delivery efficiency and meet customer needs at different levels.
Core view 2: if a start-up wants to cut into the track, it still needs to pay attention to the platform ecology and dig deep into the traffic operation logic and the needs of e-commerce sellers
The upstream of the SaaS industry chain is dominated by the electronic commerce platform. With the continuous monetization rate of Taobao and Alibaba, the cost of public domain traffic is becoming more expensive. The social Kwai fission and WeChat small programs activate the private domain traffic. The rise of the platforms such as live providers, fast sellers, and little red books has formed the ecology of multiple front-end platforms. The industry as a whole moved to private traffic operation. However, based on the domestic user habits, the domestic private traffic operation mode is different from that overseas. The independent station construction mode cannot be completely separated from the e-commerce platform. If the start-up company wants to cut into the track, it still needs to pay attention to the platform ecology and dig into the traffic operation logic and the needs of e-commerce sellers.
Core view 3: cross border e-commerce SaaS has become the most popular track for capital
The scale of cross-border e-commerce market has increased sharply affected by the epidemic. During the shutdown of overseas factories, domestic sellers cut into overseas markets with strong supply chain advantages, changing the consumption habits of overseas users. By the end of 2020, nearly half of Amazon sellers were from China. At the same time, the outbreak of the epidemic prompted the continuous improvement of e-commerce, logistics and other infrastructure in the United States and other countries, and continued to form a positive cycle. At present, the cross-border e-commerce SaaS has become the most favored track for capital. Due to the rapid growth of downstream industries, enterprises with comparative advantages have emerged. However, due to the cumbersome process of cross-border e-commerce, there are many sub tracks subdivided by region and category. At present, the market potential of links such as intelligent customer service, receipt and foreign exchange settlement still needs to be further tapped.
Core view 4: the deep use of Bi + AI technology in each core process will further meet the needs of e-commerce sellers
In the future, the deep use of Bi + AI technology in various core processes will further meet the needs of e-commerce sellers, and the improvement of its computing power and storage capacity will further guide e-commerce to carry out fine management and provide merchants with the best full link solution. At the same time, with the deepening understanding of downstream industries, manufacturers need to have a wealth of matrix products to better serve businesses of different sizes and meet the requirements of different businesses. At present, private traffic operation lacks platform endorsement, and manufacturers need to eliminate the lack of trust in the market through their own brand effect. Strong brand effect will help manufacturers build a moat, and downstream customers tend to gather with manufacturers at the head of the track.
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