Monitoring blood pressure and sleep are the most needed functions of smart watches From Strategy Analytics

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Smart watch sales continued to maintain strong growth, and it is one of the hottest consumer electronics categories in the past 10 years.

The latest survey by strategy analytics confirmed that a series of smart devices, from smart phones to wearable devices, smart speakers and smart TVs, have a strong willingness to buy throughout the holiday shopping season and 2022.

In the smart watch industry, apple currently occupies a dominant position on the basis of value.

Strategy analytics surveyed more than 6000 consumers in five countries on smart watches and smartphones in November 2021. The main findings include:

Most consumer electronics products in Australia, Brazil, Germany, the United Kingdom and the United States are expected to grow healthily in the next 12 months.

In the five countries / regions surveyed, the proportion of consumers who plan to buy smart watches in the next 12 months has reached double digits.

Ordinary users have owned smart hand} watches for just over a year, and in these five countries, interested parties are expected to buy them in about five months.

Like smartphones, online channels are growing as smart watches surpass early adoption. Brazil is a market with significant growth in online channels.

There are some signs of supply shortage of smart watches, resulting in an increased risk of click pick-up.

Monitoring blood pressure, heart rate and sleep patterns are the most needed functions on smart watches, while other functions vary by demographics, country and brand.

As expected, apple and Samsung are the most popular brands and the brands people are most likely to consider buying, but the competition behind the two giants is very interesting.

Xiaomi performed well in Brazil.

Huawei has strength in many countries.

Fitbit is under pressure from Xiaomi and Garmin in terms of purchase intention and brand evaluation.

More reading: strategy Analytics: in 2021, the total global smartphone wholesale revenue exceeded US $100 billion in Q1. Strategy Analytics: in 2021, the global smartphone shipment in Q2 increased by 11% year-on-year, Reached 314.2 million strategy Analytics: in Q2 2017, the global shipments of wearable devices reached 22 million units. Strategy Analytics: in Q3 2018, the global shipments of smart watches reached 10 million units, with a sharp increase of 67%. Strategy Analytics: in 2018, the global shipments of Apple watch reached 22.5 million units, with a market share of 51%. Strategy Analytics: in Q2 2019, the global shipments of smart watches reached 12 million units, with a year-on-year increase of 44%. Strategy Analytics: in Q4 2015, the global sales of smart watches exceeded Switzerland for the first time Strategy Analytics: in Q2, 2015, the share of Apple watch in the global smart watch market was 75%. Strategy Analytics: the proportion of consumers who intend to buy smart watches in the next 12 months will reach double digits. Strategy Analytics: in Q1, 2017, the market share of Samsung tizen system rose to 19%. Strategy Analytics: in Q4, 2018, the global shipment of smart watches was 18 million. Strategy Analytics: in Q3, 2019, the global shipment of smart watches reached 14 million, compared with the same period last year 42% growth strategy Analytics: Apple shipped 9.5 million smart watches in Q2 of 2021, up 46% year-on-year. Strategy Analytics: Q3 global smart watch shipments soared to 14 million in 2019. Strategy Analytics: Q3 global smart watch shipments reached 10 million in 2018

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