White paper on B2B industry marketing automation clue incubation in 2020 From To all rivers of interest
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The following is the White paper on B2B industry marketing automation clue incubation in 2020 From To all rivers of interest recommended by recordtrend.com. And this article belongs to the classification: B2B, research report, network marketing.
2020 new normal (1): from “focusing on customer acquisition” to “building a marketing closed loop”
“In a turbulent era, the greatest danger is not the turmoil itself, but the logic of continuing the past.” ——Drucker management in turbulent times
The turbulence brought about by the epidemic situation forces us to think and act. What long-term problems have become imminent? Do you need to redefine yourself, and what are some strategies you can start with now? Following the white paper on online customer acquisition of marketing automation in 2020, Zhiqu Baichuan focuses on online incubation & transformation, turning the elaborate funnel clues incubation & transformation into the new normal in 2020.
2020 new normal (2): great change from “obtaining new potential customers” to “transforming existing potential customers”
The biggest variable of marketing in 2019: traffic will no longer grow. B2B enterprises are facing a huge change from obtaining new potential customers to transforming existing potential customers.
2020 new normal (3): from “space competition” to “space time integration competition”, marketing automation becomes infrastructure
It is estimated that by the end of 2020, 44% of B2B buyers will choose to use digital channels for most of their purchasing work, rather than working directly with sales staff. B2B sellers with agile response mechanism will not only win more customers, but also get more service / commodity premium from customers who value instant pricing information.
2020 new normal (4): significant changes in user behavior and user expectations
Personalization is an important difference in B2B competitive market. More than half of buyers said they were more willing to pay higher prices for personalized product and service recommendations. Buyers also want suppliers to help them discover the maximum potential value they can offer. Nearly half of professional buyers said that in the B2B field, personalized products and price incentives are “necessary”. 69% of buyers believe that personalized service enables them to get more value from suppliers.
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