Analysis of Pickup Market in November 2020 From China Automobile Circulation Association

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The following is the Analysis of Pickup Market in November 2020 From China Automobile Circulation Association recommended by recordtrend.com. And this article belongs to the classification: Automobile industry.

According to the data of the passenger car Association, 50000 pickups will be sold in November 2020, with a year-on-year growth of 16%, and the monthly trend will continue to be super strong. From January to November this year, the total number of pick-up trucks increased by 9%, which is also relative to the strong growth of pick-up truck market from January to November in 2019. This year, due to the epidemic factors and the fluctuation of demand in Beijing, the year-on-year decline is relatively large. In recent years, pick-up truck has become a new consumption hot spot in the combination of passenger and business, with strong performance. However, in recent years, the differentiation of pick-up truck enterprises, the strong promotion of main car enterprises, and some traditional pick-up truck enterprises are facing huge growth pressure.

In the future, the pickup market will continue to recover. First of all, the recent steady economic recovery has laid a solid foundation for the sustained recovery of the autumn market. Secondly, during the epidemic period, many new industries, new formats and new models have been created, which will continue to provide strong support for the economic recovery. In addition, the effect of the pickup market benefiting from the macro policy will also be further revealed.

1、 Overall analysis of Pickup Market

1. Trend comparison of national pickup market from January to November

In November 2020, 50000 pickups will be sold, with a year-on-year growth of 16% and a month on month growth of 7%. From the comparison of year-on-year growth rate, compared with November 2019, the year-on-year growth rate was 1%, which was stronger in November this year due to the warming factors after the epidemic.

In 2018, the sales volume of pickup trucks increased by 10%. From January to December in 2019, the cumulative sales volume of pickup trucks was 440000, with a cumulative year-on-year decrease of 3%. However, the year-on-year decrease from January to November in 2019 is 2%. In the fourth quarter of last year, the trend of pickup truck continued to weaken, and the growth rate in December fell by 5% year on year.

In November this year, the performance of pickup trucks and traditional light trucks was very strong, but the growth of light trucks was mainly in the Eastern market, while the growth of pickup trucks was in the central and western market, and the growth was different in different regions.

2. Monthly trend of pickup market over the years

The trend of pick-up wholesale market in 2020 is relatively low, and it is exceptionally strong compared with November in 2018 and 2019, which is also affected by the epidemic factors in 2020.

The pickup belongs to the vehicle type of means of production. Since there are relatively few pickup purchases before the Spring Festival, the pickup sales enter the peak season after the Spring Festival. This is also the demand growth point of project and unit purchase.

The sales volume of passenger cars represents the quality of life and pursuit of Chinese consumers, but the sales volume of commercial vehicles represents the development of small enterprises and small private business owners in China. Only when the demand for commercial vehicles comes up and the basic livelihood problems are solved, can the passenger car market recover.

The pickup market is also a direct reflection of the development of small private business owners. Overall, in the first half of this year, the pickup market represented by great wall has become the pioneer of the first recovery of the automobile market after the epidemic has slowed down.

From May to June in 2020, it will continue to increase on a month on month basis, and from September to November, it will grow strongly, mainly due to the demand and consumption of small business owners restrained by the epidemic and the promotion of environmental protection factors.

2、 Analysis of pickup market environment

1. Lift restrictions on pickup trucks

In January this year, Hebei, Jilin and other regions took the lead in liberalizing the ban; in February, Zhejiang, Jiangxi and other regions lifted the ban. In May, Chongqing relaxed the traffic management restrictions on the pick-up trucks registered in Chongqing, which is the first municipality directly under the central government where pick-up trucks can run smoothly.

2. Haikou: each passenger car can be subsidized by 3000 yuan

On November 4, Haikou Municipal Bureau of Commerce said that the detailed rules for the implementation of Haikou automobile consumption subsidies had been issued. From now on to December 31, 2020 (subject to the time of purchase of automobile invoice), the buyers of fuel and new energy domestic minibuses (including 7 seats and below, excluding pickup trucks and commercial vehicles) who purchase vehicles from automobile sales enterprises in Haikou City and license plates in Haikou City will be subsidized with RMB 3000 per domestic minibus.

3. Great Wall Motor Thailand Rayong factory opens

Great Wall Motor has officially acquired the ownership of the manufacturing plant in Thailand. On November 2, local time, the unveiling ceremony of the plant was held in Thailand’s Rayong Prefecture. According to the plan, the new plant will be put into operation in the first quarter of 2021, with an initial annual capacity of 80000 vehicles. Great Wall Motor will sell and export right-hand drive pickup, SUV, sedan and other models in Thailand. At present, it plans to export to Southeast Asia, Australia, South Africa and other countries.

3、 Analysis on the competition of Chinese Pickup Market

1. Performance analysis of pickup manufacturers

In 2020, the major manufacturers in the pickup market will perform well. Great Wall Motor’s pickup will maintain its absolute dominant position steadily. Isuzu in Jiangxi will be stronger in the near future, and SAIC Datong, Changan Automobile and BAIC Futian will rise rapidly. In November, JAC and ZTE showed relatively stable performance, while SAIC Datong and Jiangxi Isuzu showed relatively large growth.

2. Annual share trend of pickup manufacturers

In 2020, the pickup market will still maintain the trend of 1 + 3 + N, but gradually reflect the trend of differentiation. Great Wall Motor’s pickup sales are outstanding. In recent years, the sales share of Great Wall pickups has continued to increase, accounting for 34% of the total pickups in 2019 and 47% this year.

This year, the share of some manufacturers in Jiangxi, such as Isuzu and great wall, is nearly 23%, followed by 30%. Forming the characteristics of head enterprise squeezing tail enterprise sales.

Jiangling Automobile and Zhengzhou Nissan, which share about 10% of the pickup market, are relatively strong traditional manufacturers in history. The share of Jiangling Automobile has gradually declined, the trend of Isuzu in Jiangxi has picked up, and the share of Zhengzhou Nissan has remained relatively stable.

Due to the impact of this year’s epidemic, there is still a demand for delayed purchase from February to April, so pickup truck performance is strong from May to November.

3. Monthly trend of pickup manufacturers

Recently, some pick-up enterprises have performed relatively well. After the strong growth in the quarter, Great Wall pick-up has performed well recently and become a strong manufacturer. In November, Great Wall Motor and Jiangling Motor’s pick-up trend dropped slightly, while SAIC Datong and Changan motor’s pick-up trend was stronger.

From May to November, the traditional pick-up truck manufacturers are very strong, especially the Great Wall truck. The pick-up of Jiangling Automobile is faster. The pickup trucks of SAIC Datong and Changan Automobile, which belong to new forces, perform better.

4、 Trend of Pickup Market

1. Monthly trend of pickup models

According to the pickup market tracking of the passenger Association, the Great Wall pickup in the pickup trend occupies an absolute dominant position. In the early stage, Fengjun 5 pickup performed better, and Fengjun 7 pickup performed better in the first half of the year. Recently, Great Wall cannon and Fengjun 7 have become the main force of the market.

2. Monthly trend of pickup models of major manufacturers

A. Great Wall Motor

Great Wall Motor, the main manufacturer, performs better than the industry trend. Great Wall pickup has a strong technical reserve. It prepared for the Sixth National Day adjustment in advance and achieved a better product correspondence. The sales volume of Great Wall pickup will shrink in December 2019. In the beginning of the 20th year, all manufacturers made deep adjustments from February to March. From April to June, the Great Wall pickup truck gradually recovered. In June, the sales volume of Great Wall pickup truck manufacturers exploded and reached a record high. From July to November, Great Wall pickup truck will return to a reasonable growth range and will grow steadily in the future.

B. Jiangling Automobile

In 2020, the sales volume of Jiangling pickup truck will adjust greatly with the turbulence of the car market. In the early stage, Jiangling pickup truck was also in the process of national six-year adjustment. In the early 19 years, the sales volume was adjusted actively, and gradually recovered in the later stage.

In the early stage, the sales of Jiangling pickup truck were in a low ebb temporarily due to the sluggish of G6 products and the delisting of Baodian. Since the gradual launch of G6 models in November last year, the market performance continued to strengthen from March to April this year, and the sales volume remained high from September to November. The retail performance of Jiangling pickup truck was very good and continued to strengthen.

C. Zhengzhou Nissan

Zhengzhou Nissan’s pickup truck is relatively stable. Under the epidemic situation, the demand of industry users for cars is relatively high, and the industry users have abundant funds, so the demand for cars is relatively large. Therefore, the pickup performance of Zhengzhou Nissan in November is very stable, which is also a good brand building effect.

D. Jiangxi Isuzu

The pickup truck of Isuzu in Jiangxi is relatively strong. Under this epidemic situation, the demand for vehicles is relatively large, especially for industrial users and private owners. Therefore, the pickup performance of Jiangxi Isuzu in June is very good, which is also a good driving effect for production and consumption. In July, the adjustment depth of Isuzu pickup truck in Jiangxi was not very serious. From August to November, the launch of the new pickup rimay has a good pull effect on the pickup.

5、 Analysis on regional structure of Chinese Pickup Market

1. Regional market change of pickup truck

Affected by the epidemic situation, the recent pickup sales volume and the early structure have undergone dramatic changes, especially in Southwest China, with a significant increase in the share of the same period last year. The share of the eastern Yangtze River region also increased significantly.

However, in North China, Northeast China and other traditional state-owned enterprises, the administrative order is relatively strong, and the closure is serious. The restrictions in Beijing lead to the freezing of the pickup market.

The picture above shows the share distribution of pickup cities. Under the epidemic situation, significant changes have taken place in the region of the pickup market, and the market share of counties and townships has increased significantly. The market in big cities has shrunk for the time being.

With the increasing pressure of purchase restriction in Beijing in the future, electric vehicles do not put license plates and are restricted in Beijing, the pickup market needs new highlights.

With the promotion of the policy to stimulate consumption, the voice of pickups entering the city continues to rise. The effect of pickups entering the city is not prominent. In the early stage, they basically entered the city of Beijing, while the effect of other cities is general.

2. Beijing pickup market pressure

Since 2011, Beijing has implemented total volume control on passenger cars. Up to now, the proportion of wagging number in Beijing has reached 2000:1. Beijing lottery policy is mainly aimed at minibuses, pickup trucks are not within the scope of lottery policy, so the possibility of “no lottery leading Beijing brand” still exists. There is still potential for the development of the pickup market, and the demand for high-end non restricted pickup models is still huge.

The Beijing market will be in a climax period from March to November in 2019, and then the constraints from all aspects will be increased. The monthly total volume will rapidly drop to 1000 vehicles in January 2020, and to 305 vehicles in November, which will drop to one ninth. It is difficult to have a 19-year outbreak in the short term.

The pickup market in Beijing has slowed down temporarily. This year, Beijing’s restrictions on pick-up trucks entering the city is a special case. Only Beijing will restrict pick-up trucks. This is an extension of Beijing’s restrictions on the growth of the number of passenger cars. Beijing, as the capital, carries a relatively special function. Other cities have no such problems. Therefore, we should take a rational view on the increase of pick-up truck in Beijing. We should not expect Beijing to liberalize its policy. It is an inevitable choice to get rid of Beijing’s development.

3. Pickup market recovery in Shanghai

Since 2018, six provinces and cities, including Yunnan, Xinjiang, Liaoning, Hubei, Henan and Hebei, have begun to relax the restrictions on pickup trucks. Not long ago, Shanghai, which has the most stringent restrictions on pickup trucks, officially announced that it will further relax the restrictions on this model. Recently, Shanghai has relaxed the registration conditions for pick-up trucks. The light multi-purpose truck (pickup truck) can not only apply for registration according to the quota of the original pickup truck, but also refer to the current “Shanghai C” passenger car management mode for registration, but the nature of the vehicle is limited to “non operation”. As a result, the pickup market showed an obvious upward trend in September, but it was not sustainable in October. The restriction concept in November has little impact on pickup trucks.

6、 Pickup market performance in different cities

1. The pickup performance of regional market is temporarily abnormal

In November this year, the sales area of pick-up trucks was still mainly in Southwest China, and the performance of Jiangling, Jianghuai, Futian and other manufacturers in Southwest China was very good. Great Wall’s new factory is also driving Southwest China’s growth.

The trend of pick-up retail in the regional market is divided, some enterprises are gradually strong in the sixth national car market, while the distribution of main manufacturers is obviously different. Great Wall Motor performed well in all market segments. Jiangling Automobile and Zhengzhou Nissan’s pickups have obvious advantages in East China. Recently, Zhengzhou Nissan has a strong performance in Beijing.

At present, pickups are mainly used by third – and fourth tier consumers or rural consumers in China. They buy pickups for production and use them as a tool for carrying people and goods. There are many pickups in Southwest China and Hainan, especially for operators of high-end cash crops and high-end farmhouses. Pickups are very practical and high-grade.

2. Pickup performance of major cities

In November, the sales volume of pickup market gradually recovered, and the main regions are Chongqing, Chengdu and other southwest regions, which are the core focus of pickup market.

In the early stage, Beijing’s market was outstanding, far higher than that of Shanghai and Shenzhen, and also higher than that of Chongqing, Chengdu and other southwest regions. Recently, Beijing’s market is under great downward pressure, and the southwest is stronger.

At present, the sales of pick-up trucks in the eastern regions where the restrictions on vehicles are released have not increased significantly, and the lifting of the ban on pick-up trucks is not very prominent. Read more: China Automobile Circulation Association: pick up market analysis in November 2019 China Automobile Circulation Association: pick up market analysis in August 2020 China Automobile Circulation Association: pick up market analysis in July 2020 China Automobile Circulation Association: pick up market analysis in June 2020 China Automobile Circulation Association: Pickup market analysis in May 2020 China Automobile Circulation Association: Pickup Market Analysis in April 2020 China Automobile Circulation Association: Pickup Market Analysis in March 2020 China Automobile Circulation Association: Pickup Market Analysis in February 2020 China Automobile Circulation Association: Pickup Market Analysis in September 2019 China Automobile Circulation Association: Pickup Market Analysis in September 2020 China automobile circulation Association: April 2020 Monthly report of China’s imported automobile market China Automobile Circulation Association: 57 new authorized 4S stores for luxury brands in the first quarter of 2020 and 41 online 4S stores for withdrawal China Automobile Circulation Association: in March 2020, the sales volume of domestic narrow sense passenger car market reached 1.045 million, a year-on-year decrease of 40.4%. China Automobile Circulation Association: analysis of Pickup Market in July 2019 China Automobile Circulation Association: analysis of used car market in November 2020

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