Baby stroller market in 2021

The following is the Baby stroller market in 2021 recommended by recordtrend.com. And this article belongs to the classification: Life data.

Spring and summer are the peak period for people to go out and play, and the baby stroller, as a necessary travel tool for mother and baby families, has been unanimously favored by Baoma. With the rapid development of domestic economy and the further improvement of residents’ living standards, people’s consumption concept is changing. The baby stroller, which was originally regarded as a luxury in China, has now become a necessity for walking and traveling.

Although COVID-19 made a short-term impact on the trolley market last year, after the effective control of the epidemic, the infant cart market rebounded and grew steadily. According to the data of tmall new product innovation center (TMIC), the number of transaction users rebounded significantly in March 2020, and the market began to recover. According to the relevant data of cheetah Research Institute, the market scale of baby strollers in China has increased from 5.53 billion yuan in 2014 to 14.95 billion yuan in 2018, and the market scale is expected to exceed 20 billion yuan in 2021.

Some time ago, TMIC released the 2021 baby stroller trend insight report. The report shows that in 2020, the turnover of the low-end market with a price of less than 680 yuan and the middle-end market with a price of 680-1761 yuan accounted for a large proportion, accounting for 50.2% and 27% respectively, but the growth power mainly came from the high-end market. Although the high-end market with a price of more than 1761 yuan accounted for only 22.9%, it increased by 3.7% compared with the same period. In 2021, the proportion of high-end market will further expand. The reason is very simple. Post-90s, post-95s and even post-00s mothers have relatively high purchasing power and are willing to give the best products to their children. At the same time, urban parents are eager for diversified outdoor parent-child interaction, and their travel demand will further promote the growth of high-end cart market.

“Shock absorption”, “portability” and “one click collection” have become the product keywords of baby strollers. Mothers pay more attention to comfort and portability when selecting strollers. To this end, the major brands are doing their best to meet the needs of consumers. GB the swan swan, a carbon fiber stroller mainly promoted by good children, weighs only 7.2kg, which can liberate one hand and walk as soon as it is carried; Bebebus carts are mainly portable, boarding, one button folding, sitting and lying, and are popular with consumers; The top three trolleys sold by bugaboos tmall have portable, two-way and foldable functions; Elittile yiletu dream series carts quickly open the market by portability; Shuwei’s star product little Superman sliding baby artifact focuses on high landscape mobile dining chairs, which is light and effortless

It can be seen that the infant stroller market is showing the characteristics of portability, comfort and personalization. For consumers at different levels, major brands should constantly develop carts to meet different consumer needs and achieve breakthroughs in their respective market segments.

At present, there are many brands in the infant stroller market, but they are relatively scattered. According to TMIC data, in 2020, the trading volume of brands such as GB good child, elittile yiletu, Shuwei Shuwei, bebebebus and xinglebao was relatively high. The March 8th festival in the first quarter of this year greatly promoted the growth of elittile yiletu by more than 200%. According to the market situation we visited in the early stage, it is difficult to see the presence of foreign brands in the top 5 of the infant stroller market. Some local cutting-edge brands catch up from behind, quickly occupy the minds of consumers, and take a share in the mature infant stroller market by relying on products, positioning, innovation and marketing.

Foreign brands have high prices, mostly above 2000 yuan, and pursue large and comfortable design, which is very important for Chinese families. In contrast, the local cutting-edge brands mainly focus on the blank market between 680-2000 yuan. The products mostly pursue the characteristics of portability and intelligence. To a certain extent, the design is more in line with the needs of Chinese consumers. In marketing, brands are planting grass on Xiaohong book, jowin, Zhi Yu, micro-blog and other platforms. Some of them are also stationed in well-known KOL tiktok rooms to achieve rapid transformation of traffic.

The infant stroller market is facing an industry reshuffle. How to accurately locate the crowd, gain insight into consumer demand, push through the old and bring forth the new, and occupy the user’s mind is a problem that should be seriously considered for all infant stroller brands. Undoubtedly, in the next few years, the market scale of baby strollers will further expand. At that time, it is worth paying attention to how the old brand will hold the position and how the new brand will overtake in the corner! More reading: CTR: advertising and marketing report of infant related industries (with download) Nelson: China’s infant FMCG industry maintains high double-digit growth common sense media: the survey shows that 38% of infants under the age of 2 use mobile devices cbndata: why do we love “magic woman” more? International top issue PNAs: people who love to make friends are more likely to live longer NOAA: July 2019 was found to be the hottest month on record. National human resources and social security: the minimum wage standard across the country in 2019 is the highest in Shanghai. In China, it is not enough to grasp only one right and health. Caixin Media & BBD: Yili consumption upgrading index report in May 2018 (with download) WTW: 2017 survey report on global welfare status (attached with download) tuhu car care: 2018 report on online maintenance behavior of Chinese auto users yuanzhuo: insight into China’s daily chemical consumer goods industry (attached with download) survey shows that 1 / 4 people suffer from “low battery anxiety” and the cost of 60 square meters of houses in cities around the world is free. Research Institute: report on renting houses for graduates in 10 cities in 2021

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