20% of broadband households in the United States are using ad supported streaming TV services From Parks Associates
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The following is the 20% of broadband households in the United States are using ad supported streaming TV services From Parks Associates recommended by recordtrend.com. And this article belongs to the classification: Video advertising marketing.
According to parks associates, 20% of broadband households in the United States currently use advertising supported Ott streaming services, and 15% use “free value-added” services. The study confirms the growing popularity of so-called free value-added services, a hybrid business model that combines free, ad supported content with advanced subscription layers.
At present, there is no clear market leader in the field of advertising support and free value-added Ott. According to Steve Nason, research director of parks, Pluto TV, the roku channel, TUBI TV, peacock and crackle all have similar adoption rates.
“The latest product, peacock of NBC Universal, does have the influence, content and image to subvert this field, which may further promote the use of advertising based and free value-added Ott by American families,” he added. In terms of trend, consumer spending is shifting to Ott services before the coronavirus pandemic in the United States in March 2020, as more and more families consider continuing to cut or reduce their pay TV services.
According to the data, in the first quarter of 2020, broadband home report in the United States spent an average of $16 per month on Ott video service subscription, which is significantly behind the standard pay cable TV service of $89 per month. ” The long-term economic downturn may encourage households to reduce their pay TV spending more, and at the same time, they will carefully check their Ott service list. ” Nason pointed out that this shows that the importance of advertising based services will continue to increase in the coming months.
More reading from cnBeta: Parks associates: in 2014, Apple TV was overtaken by chromecast, with only 17% of the market share. Parks associates: in 2013, chromecast shipped 3.8 million units, surpassing apple tvparks associates: nearly 60% of Americans subscribe to the US streaming media service. Parks associates: 20% of American families use digital antennas to access live TV parks Amazon’s fire TV STB is more popular than Apple TV in the U.S.A. according to the survey, Apple TV’s sales increased by 50% year on year in 2015, and its market share reached 20%. Parks associates: Apple TV was overtaken by Amazon in the U.S. market in 2014, and its market share reached 17%. Parks associates: the survey shows that 43% of consumers in the U.S. bought parks through smart phones Parks associates: as of February 2012, the number of game players in the United States reached 135 million parks associates: in the third quarter of 2020, 61% of broadband households in the United States subscribed to two or more Ott services parks associates: in the first quarter of 2020, the customer churn rate of Ott services in the United States reached 41% parks associates: research shows that the use of TV antennas in broadband households in the United States increased by 25% parks associates More than half of smart home users in the U.S. don’t care about the brand ecosystem according to the survey
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