2021 China Film Market Report From Yien
The following is the 2021 China Film Market Report From Yien recommended by recordtrend.com. And this article belongs to the classification: Film and television box office data, Yien consulting.
In 2021, the prosperity and hidden worries of China’s film market coexist.
The overall market closed at 47.258 billion yuan in the whole year, exceeding the box office of the North American market by more than 60%, ranking first in the world. Major schedules have made another success, and the three major holiday schedules of Spring Festival, may day and national day have broken a number of film history records. The influence of domestic films has increased, and three domestic films with a box office of 4.5 billion have been born in the market, creating an unprecedented miracle. “Changjin Lake” won the box office crown in Chinese film history, led the theme film and achieved a new breakthrough in diversified commercial types.
However, at the same time, the market has become more dependent on holiday schedules, with the absence of strong non holiday schedules and the market downturn. It has hit a new low in the market in nearly five years in 9 of 12 months. The number of popular films decreased and the market head effect was further amplified. In addition to the three films with a box office of 4.5 billion + films, the films ranked third in the year have a box office of less than 1.5 billion, and the box office fault is obvious. At the projection end, the output of single screen has shrunk by more than 30% compared with that before the epidemic. Under the pressure of revenue, cinema ticket prices continued to rise, and the average ticket price of the market exceeded 40 yuan for the first time.
In the final analysis, the reason behind the serious imbalance in the film market is the cultivation of users’ film viewing stickiness. The emergence of annual popular products shows that Chinese audiences never lack enthusiasm for high-quality content. Only by constantly gaining insight into the content preferences of the audience, continuously creating high-quality content in line with the market, and stimulating demand with the supply of high-quality films, can we form a benign market with continuous expansion.
In 2022, let’s still maintain our confidence and love for Chinese films.
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