Brand passion report 2020 From NetBase

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The following is the Brand passion report 2020 From NetBaserecommended by recordtrend.com. And this article belongs to the classification: research report, social networks, network marketing.

Netbase released “brand passion report 2020”, which studies people’s love expression of brand through reference, presentation and emotion, so as to determine the most popular brand on social media.

In order to measure the love of a brand, Netbase uses a series of keywords related to love, and combines with artificial intelligence to filter out irrelevant messages.

At the top of the list is instagram. This social media brand, which continues to attract advertisers’ attention, is not the only social media brand in the top 10 this year. After falling off the list last year, Facebook and Youtube climbed back to No. 9 and No. 10, respectively.

Netflix is another brand that dropped out of the top 10 last year but has recovered, although not as compelling as Facebook and Youtube. In 2019, Netflix dropped five places to 15th. This year, the entertainment company, which is popular for its original content, is back in the top 10, ranking sixth.

While social media, entertainment and technology brands are well represented in the top 10 most popular brands, one exception is Amazon. The e-commerce giant is up three places from last year, ranking second. While consumers don’t always think Amazon has fulfilled its moral responsibilities or had a positive impact on the environment, it has indeed received quite a number of positive comments on social media in the past year.

Here’s the rest of the top 10:

Apple, third.

Spotify, No. 4.

Disney, No. 5.

Google, No. 7.

Samsung, No. 8.

Overall, social media brands are only a minority of the top 100 brands, but they have the largest voice share (53%) in the top 100. In contrast, although the catering industry has 16 brands in the top 100, they only account for 3% of the voice share.

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