New and operable research method of technology buyer segmentation From Strategy Analytics
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Strategy Analytics has released new perspectives on consumer adoption behaviors that affect the potential and growth of technology markets in China, the United States and the United Kingdom.
Harvey Cohen, President of strategy analytics, pointed out: “ Our technology clients often make complaints about demographic or life stage subdivision methods, and they are not operable. Our new research has successfully identified potential behavior patterns that are critical to the adoption of technology products through consumers’ attitudes and perceptions. These patterns form the basis for a new reference segmentation strategy analytics will be used for future analysis. “
Joy ganvik, vice president of consumer insight practice at strategy analytics, pointed out: “consumers show clear patterns of technology as a lifestyle and life framework, which affect the adoption tendency and willingness to pay of these segments. These potential needs and related multidimensional analysis will define the buyer behavior of products such as electric vehicles, 5G services, autopilot cars, mobile phone and video services.
The segments include:
Aspiring Technologists (21%) – young people who like the lifestyle of technology, identify with technology products, usually early adopters, but strike a balance between adoption and concerns about economic reality and social interference.
Pragmatic individualists (22%) – a mature, confident and mature group who will use technological products to gain benefits but are not interested in technological lifestyle or materialism.
Cautious followers (16%) – people who enjoy all aspects of the technological lifestyle and appreciate the quality of their products, but always worry about economic and social uncertainty, which leads them to become users later.
Conservative traditionalists (23%) – the oldest group with lower income and the lowest interest in technological lifestyle and values. This group is often the latest price sensitive adopters.
Confident huggers (19%) – a group of people who have classic early adopter behaviors and fully embrace technological lifestyle values. This is a younger group with stronger economic strength. They are full of confidence in the future and a better life brought by science and technology.
Chart 1: strategy analytics New operational technology buyer segmentation
Strategy Analytics will issue a series of reports to explore six topics in the study, including electric vehicles, self driving cars, 5G services, mobile phone replacement, video entertainment and home office workers. Read more: strategy Analytics: Q2 global tablet market share in 2019 strategy Analytics: Q1 global smartphone wholesale revenue in 2021 exceeds $100 billion s: India mobile users spend 45 minutes a day on Facebook family apps strategy Analytics: gender plays a key role in smartphone battery consumption Global smartphone shipment will reach 1.38 billion in one year strategy Analytics: it is estimated that the global automotive gateway module market will reach US $2.5 billion in 2027 strategy Analytics: the global smartphone shipment will reach 1.26 billion in 2020, a year-on-year decline of 11% strategy Analytics: Apple watch shipment will reach 7.6 million in Q1 2020, a year-on-year increase of 22.6% strategy Analytics: Amazon in smart visual door Strategy Analytics: 54% of American households have at least one smart home device
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