Covid-19’s impact on consumer behavior From Rakuten
RecordTrend.com is a website that focuses on future technologies, markets and user trends. We are responsible for collecting the latest research data, authority data, industry research and analysis reports. We are committed to becoming a data and report sharing platform for professionals and decision makers. We look forward to working with you to record the development trends of today’s economy, technology, industrial chain and business model.Welcome to follow, comment and bookmark us, and hope to share the future with you, and look forward to your success with our help.
The following is the Covid-19’s impact on consumer behavior From Rakuten recommended by recordtrend.com. And this article belongs to the classification: Consumer research, research report.
To understand the impact of covid-19 on Asian countries and their neighbors, Rakuten surveyed 13000 respondents from China, Hong Kong, China, India, Indonesia, Japan, South Korea, Malaysia, the Philippines, Singapore, Taiwan, Thailand, the United States and Vietnam in mid April.
information sources
In the digital age, traditional media (news, television, radio) is still a highly reliable source of information.
Korean people have relatively low trust in many sources of information, and the most trusted source is TV news (71%).
Consumers from all over the world rely on TV news and information from government websites. A slight decline in trust in information on social media can be observed.
There is a sharp contrast between Japan and China in trusting experts and opinion leaders on social media. The trust of the Chinese is much higher than that of Japan.
Although people spend more time watching TV news or browsing news websites, they pay less attention to opinion leaders or celebrities on social media than usual.
The uncertainty of the age 6 seems to lead consumers to spend their time on more serious and reliable sources of information.
consumer behavior
The growth of online shopping volume in all markets indicates that online retailers have great potential in these markets, especially in China and India.
2 the decrease in the number of people going to department stores / shopping centers indicates that consumers are avoiding crowded places.
Consumers around the world increase the frequency of shopping in supermarkets to ensure that there is adequate inventory at home.
4 in India, consumers tend to shop more frequently in local stores to support local communities.
As expected, luxury goods are less valued, especially in China, as consumers avoid excessive consumption.
6. When choosing to buy a product, more emphasis should be placed on the core attributes of the product, such as quality, durability and price.
If you want to get the full report, you can contact us by leaving us the comment. If you think the information here might be helpful to others, please actively share it. If you want others to see your attitude towards this report, please actively comment and discuss it. Please stay tuned to us, we will keep updating as much as possible to record future development trends.
