A report on the behavior of millions of mothers and infants From Under the epidemic situation
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The following is the A report on the behavior of millions of mothers and infants From Under the epidemic situation recommended by recordtrend.com. And this article belongs to the classification: Life data, research report.
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The sudden novel coronavirus pneumonia has affected everyone’s heart and has disrupted the pace of operation of many enterprises. In this special period, the production, sales, marketing, supply chain and many other aspects of the enterprise are challenged, testing the enterprise’s ability to withstand pressure, but also testing the enterprise’s response speed.
In this regard, we hope that based on our own data and technology accumulation in maternal and infant and large health industry, from the micro level, insight into the behavior dynamics of maternal and infant groups during the epidemic period, and hope to provide some help to the marketing decision-making of relevant enterprises.
Specifically, this series of reports will focus on the following three aspects:
1. Active list of mushui platform
From the perspective of the number of speeches / posts of the real maternal and infant groups (to the Shuijun water stickers), the activity of different vertical platforms of mothers and infants during the epidemic period was evaluated to provide data basis for the selection of marketing platforms.
2. Hot topic list of mother and baby
From the two dimensions of attention and year-on-year growth rate of different topics during the epidemic period, we can understand the hot topics of maternal and infant groups, and provide materials for the output of marketing content.
3. Hot category attention list
From the two dimensions of the proportion of different categories and year-on-year growth rate during the epidemic period, we can understand the thinking of maternal and infant groups and explore the growth opportunities of categories.
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