European asset management application report 2021 From Sensor Tower

The following is the European asset management application report 2021 From Sensor Tower recommended by recordtrend.com. And this article belongs to the classification: research report, Mobile application.

Driven by consumer interest in cryptocurrencies, asset management mobile applications in Europe generally achieved record growth in 2021. According to the latest report released by sensor tower, the number of top asset management applications installed in 32 countries in the region reached 90.2 million in the first half of 2021, more than three times that of the first half of 2020 (28.4 million).

The installation of top asset management applications in Europe increased by 218% year-on-year

In the first half of 2021, the number of downloads of the first 100 asset management applications in Europe reached 90.2 million, a year-on-year increase of 218%, even exceeding the growth rate in the first half of 2020. At that time, the number of applications installed increased by 114% year-on-year, compared with 13.3 million in the first half of 2019. The first surge in downloads so far this year has been driven mainly by cryptocurrency applications. Eight of the top 10 applications with the highest downloads belong to this type, led by binance, paribu and coinbase. These three applications, along with crypto.com and btcturk pro, accounted for 45% of the total growth of asset management applications.

Cryptocurrency application downloads and bitcoin value peaked in April 2021

As consumer interest in cryptocurrency surged in early 2021, the number of downloads of mobile applications and the value of bitcoin increased explosively. In Europe, the number of downloads of top cryptocurrency applications peaked at 710000 on April 17, while the value of bitcoin reached an all-time high of more than $64000 in the same month. Binance is the most downloaded cryptocurrency application in Europe, ranking first in all countries except Austria and Romania.

Although the adoption of cryptocurrency applications has slowed, the first installation boom may reappear in the future because consumer interest remains unstable.

The multi asset trading application continues to focus on a single market

Tinkoff investments is the most downloaded multi asset trading application in Europe in the first half of 2021, with a year-on-year increase of 112% to 3.3 million times. Almost all installations came from Russian app stores, and 98% of European downloads in the first half of this year came from Russian app stores, indicating that such applications are still mainly aimed at individual markets.

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