2022 pet brand crowd strategy white paper From Tmall & Roland Berger
The following is the 2022 pet brand crowd strategy white paper From Tmall & Roland Berger recommended by recordtrend.com. And this article belongs to the classification: Life data, research report, network marketing.
According to the report, at present, the number of dogs and cats in China’s cities and towns has exceeded 100million, and the pet population has also shown a younger trend. From the perspective of population structure, the total proportion of domestic Post-80 / 90 pet owners is as high as 77%. According to tmall data, tmall data shows that the purchase UV TGI (target group index) of “cutting-edge white-collar” is as high as 239, among which the purchase amount TGI of “generation Z” and “cutting-edge white-collar” ranks first in the industry as a whole.
On the other hand, due to its special “companion” attribute, more than 65% of pet owners in the pet industry in China are in love or married. The data shows that in 2021, the TGI (target group index) of the pet industry for married and fertile people was the highest in all life stages, and the love and married people were higher than the single people. Among them, the purchase UV TGI (target group index) of “exquisite mother” is as high as 265, and the base and growth rate of the pet group on tmall platform ranks first among all groups.
The white paper Conference on pet crowd strategy jointly organized by tmall pet and Roland Berger was held online. At the meeting, the two sides released the “reconstruction of digital construction of human PET relationship from the perspective of the whole life cycle – tmall x Roland Berger pet brand crowd strategy white paper”, which aims to provide value for major pet brands to achieve user growth and in-depth operation.
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