Indian consumers spend an average of nearly five hours a day on mobile apps From App Annie

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According to a new report by app Annie, an application market analysis company, Indian consumers spend an average of nearly five hours on mobile applications every day. According to the report, from July to September 2021 (the third quarter), smartphone users in India spent an average of 4.8 hours a day using various mobile applications, making Indians “one of the most mobile device focused consumers in the world”.

The time spent by Indians on mobile apps has been rising steadily before the pandemic, but it began to rise sharply early last year when covid-19 and blockade became a collective reality. This means that Indian consumers will spend more than 4 hours a day on mobile applications for the first time in 2020, or 651 billion hours a year. This is a 40% jump over 2019, when Indians spent “only” 3.3 hours a day on apps.

In fact, the time that Indian consumers use apps every day has increased from less than 3 hours in the first quarter of 2019 to 4.6 hours in the first quarter of 2021, an amazing 80% jump in two years.

In terms of Android and IOS app downloads, India is the world’s largest mobile game market. According to the report, in the first half of 2021, Indian players downloaded 4.8 billion mobile games, or one in every five installations worldwide. During this period, the first game in terms of downloads and active users is Ludo king, a free game developed by Indian studio game technologies.

However, the report points out that the production of Ludo king in India is an abnormal phenomenon. Indian made games hardly appear in the country’s game ranking, and only 7.6% of the top 1000 games are made by Indian companies. “The situation in other regions is very different. In China, the proportion of domestic games is 60%,” the report said.

mobile payment

According to the report, India is also in a leading position in mobile payment, mainly thanks to the unified payments interface. In the second quarter of 2021, UPI’s trading volume doubled in one year to nearly 8 billion. Earlier this month, Indian media reported that the transaction volume of UPI exceeded US $100 billion for the first time in October.

The report says this growth has created an important opportunity among developers to create applications for businesses. “According to our figures, Khata book, one of the market leading products, had 14 million average monthly active smartphone users in India in the second quarter of 2021,” the report said

Others benefiting from UPI are “pay as you go” and credit loan services, such as stashfin, dhani, kissht and slice super card, which enable consumers to obtain near instant loans.

Other points

Finance: in the Indian market, cryptocurrency trading applications are booming, among which coinswitch, wazirx and zebpay bitcoin wallets have the largest cumulative downloads in the second quarter of 2021.

In 2020, the time spent on the top five investment and trading applications increased by 65% over the previous year. In the second quarter of 2021, the downloads of upstox pro, wazirx and coinswitch in financial applications increased the most.

Social networks and video platforms: YouTube remains the most time-consuming video platform in India, while telegraph broke into the top 10 social and entertainment applications in the second half of 2021.

Shopping and food: in the first quarter of 2021, digital priority shopping applications have an average of 23 sessions per user per month, while those with online and offline business have only 10 sessions.

Food distribution applications zomato and swiggy, as well as fast food applications such as McDonald’s and KFC, dominated the downloads in the first quarter of 2021.

More reading: Sensor Tower: India’s top ten Android applications in 2018, Chinese applications accounted for 50% vision Mobile: Mobile Developer economy pushed applications to the market in 2010 app Annie: top 30 overseas revenue of Chinese manufacturers and mobile applications in August 2021 liftoff: 2020 mobile application trend report vision Mobile: 2010 what is the network in the world of mobile developer economic development MEF: move in 2021 Mobile app user survey report mobilewalla: according to the survey data, the total number of mobile apps will exceed 1 million app Annie: in 2018, the number of APP downloads will exceed 113 billion app Annie: it is estimated that the global mobile phone users’ spending on apps will be twice the film box office in 2019 app Annie: in the first half of 2018, the revenue of Chinese publishers in the United States exceeded US $600 million app Annie: German mobile app index AP in August 2014 P Annie: global mobile game application index in August 2014 app Annie: global application ranking in August 2020 app Annie: global users spent more than $16.7 billion on mobile games in Q1 2020 app Annie: Global monthly active user applications and games top 5 in August 2017

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