It is estimated that the global mobile game revenue will exceed 120 billion US dollars in 2021 From App Annie

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The following is the It is estimated that the global mobile game revenue will exceed 120 billion US dollars in 2021 From App Annie recommended by recordtrend.com. And this article belongs to the classification: App Annie, Mobile games.

Novel coronavirus pneumonia has been remodeled and redefined in 2020, and efforts have been made to curb the spread of the new crown pneumonia epidemic in various countries and regions. Home office, social isolation, travel restrictions and digital connections have become new normal. As people stay at home, the world is turning to mobile devices to keep in touch, kill time and get information. As 2021 approaches, we’ve compiled five key trends to help you develop the best mobile strategy in a time of uncertainty.

The average monthly life of tiktok will reach 1.2 billion

In 2020, tiktok will achieve a substantial growth and accumulate a large number of active users worldwide. Compared with 2018, the number of active users is three times that of the original. We predict that by 2021, the number of active tiktok users will not be limited to 1 billion per month, but will directly exceed 1.2 billion.

Other well-known social apps with 1 billion active users in other months include Facebook, WhatsApp and wechat. As of the third quarter of 2020, tiktok ranked second in the list of user spending for non gaming applications, demonstrating the depth and breadth of its user community engagement. Many popular social apps don’t make it to the user spending rankings because they are mainly realized through advertising revenue. Although tiktok is realized through advertising, it also allows users to send virtual gifts to the presenters. Users can enhance their popularity by obtaining virtual gifts, which forms a positive feedback loop, which further encourages creative production and user consumption. Tiktok is successful in part because it combines user generated content, short videos and powerful video editing tools. Tiktok provides a great opportunity for enterprises to interact with active users around the world.

Mobile data is more important than ever to prepare for the road map of the future – helping them prepare you for major changes in market disruption like tiktok and consumer behavior.

Family becomes the center of social and work life

During the epidemic period, various countries and regions adopted social isolation policies and blockade measures to “flatten” the epidemic curve and curb the spread of the virus. Consumers are turning to the interior and staying at home – mobile phones are the gateway to the outside world at home. By 2021, we expect “home” activities to continue to dominate – and mobile devices will take a bigger share of our lives, further fueling the popularity of these activities. By 2021, Android phones alone are expected to spend more than 1.3 trillion hours in the main “home” category.

Driven by the continuous growth of collaboration and video conferencing applications such as zoomcloud meetings, business and educational applications are expected to achieve a 4-year CAGR of 57% and 62% in 2021. This growth has made zoom synonymous with teleconference. With the release of the new onzoom platform, zoom is ready to enter the field of virtual experience.

“Sofa economy” (i.e., e-commerce) will dominate our shopping experience and enhance the usage habits of applications, which are mainly driven by supermarket distribution and innovative non-contact pickup methods. During the holiday shopping season, U.S. consumers are expected to spend 1 billion hours on Android devices, setting a new record for mobile shopping. In 2021, driven by these favorable factors, the usage time of users in shopping applications will reach a 4-year compound growth rate of 40%. Consumers will continue to rely on delivery apps such as doordash and ubereats to bridge the gap between restaurant and home life. As the in place asylum policy has hit the tourism and hotel industries hard, we expect the delivery application to be the pillar of restaurant business strategy.

During the first novel coronavirus pneumonia, economic uncertainty promoted the prevalence of financial applications. We expect financial applications (including retail banks such as Barclays mobile banking and fintech providers like paypay) to continue to drive adoption in 2021, as consumers move to the devices they trust most for peer-to-peer payment, banking and investment activities. By 2021, global users will spend more than 31 billion hours using bank applications on Android phones every year, with a 4-year compound annual growth rate of 35%.

The demand for home-based health and fitness applications is surging. Companies like peloton, whose core business is mobile, have achieved significant growth in revenue. In the second quarter of 2020, peloton’s quarterly revenue increased 172% year-on-year, and earnings per share almost tripled as expected. We expect that as enterprises adopt long-term home office strategy and vaccine development to promote social “return to normal”, home health and bodybuilding applications will continue to grow in 2021. Peloton’s live courses are also in line with the trend of the mobile online video market. Mobile online video is expected to further enhance the sense of presence in 2021, with more than 1 trillion hours of playback time on Android phones alone. Disney has announced restructuring to support its new strategy to focus on Online Video – and we expect other companies to follow suit, as consumers spend more time watching online video on mobile devices than ever before.

The road to recovery in the post epidemic era will face unprecedented difficulties. To survive 2021 and the next few years, companies need to have a clear layout in the mobile field and a reliable source of analysis and insight to stay ahead of the competition.

Mobile game revenue will exceed $120 billion

In 2020, the number of mobile game downloads has reached an all-time high – with the most stringent epidemic blockade measures in various regions, this trend continues from the second quarter of 2020 to the third quarter of 2020, with the average weekly download volume of mobile games increasing by 15% year-on-year. While the demand for leisure games and hard core games is growing, by 2021, user spending in mobile games will reach a new height of more than $120 billion.

In the past two years, we’ve seen expansion at both extremes of the game space – Super casual and hard core. We expect 2021 to be a breakthrough year for hybrid mobile game types, as gamers become more sophisticated in technology and mobile phone features are becoming more advanced, providing a sophisticated experience that was previously available only on game consoles or PCs. Super casual game types have experienced a surge in demand. In the first half of 2020, the global download volume of super leisure games will reach 5 billion times. We expect that super casual games will increase the core element and achieve further growth. “Operation Assassin” is the most downloaded super casual game from 2020 to now (October 25) – a mix of action elements based on secret action and strategy puzzle solving mechanism. We expect that more super leisure games will be further developed, integrating multiple mechanisms to create a more in-depth interactive experience. For many publishers, super casual games have always been a good user access channel, and now we expect that their focus will shift to the depth and participation of the game.

We’ve also seen this mix of multiplayer games becoming more and more “casual.”. Amongus! Takes advantage of a deeper “hard core” multiplayer approach, while also attracting a group of casual players. In fact, US Congresswoman Alexandra ocasio Cortez once played among us! Live on Twitter as an innovative way of campaign propaganda to encourage voters to vote. This live broadcast also became one of the most watched live broadcasts in twitch history. This represents a new field of mobile marketing, which should be considered by companies trying to maximize coverage and participation, especially for generation Z consumers.

We expect social and multiplayer features to remain in demand in 2021 as consumers seek to stay in touch with family and friends. Given the device specifications and user interface features, mobile games make hard core games more “casual.”. However, mobile phones are powerful enough to provide a “hard core” gaming experience and support cross platform gaming. 5g’s arrival will reduce delays and lags, and we expect to see its impact first in the game space, especially in hard core games. Hard core games are the biggest driver of overall mobile game user spending, and we predict this will be a key growth area in 2021.

Mobile games are the most popular game forms in the world, with a market share of 1.5 times the total of all other game platforms. To succeed in this industry leading area, it is key to grasp the complexity and nuances of mobile games. Gameiq is a comprehensive taxonomy that helps you upgrade your game strategy.

Mobile advertising spending will reach $290 billion

During the pandemic, the average usage time per user per day reached a new high of 4 hours and 20 minutes, an increase of 20% compared with 2019. This accounts for more than 25% of users’ daily life. This trend continues until the third quarter of 2020, with a 25% year-on-year increase in total usage time. The advertising industry belongs to the “eye economy” because more and more eyes are turning to mobile devices, and the use time is longer than ever before. By 2021, global mobile advertising spending will jump to $290 billion, with a 2-year CAGR of 21%.

In 2020, mobile advertising will go against the trend and increase the overall expenditure elasticity of digital advertising. In the first half of 2020, despite the budget reduction, we still see a 70% increase in mobile advertising. Given the resilience of the mobile sector during the pandemic, we expect advertisers to continue to invest a larger proportion of their budgets in the mobile sector. In the second half of 2020, the U.S. presidential election has boosted the growth of mobile advertising spending, but we expect that in 2021, advertising spending on smartphones will continue to grow. In particular, it’s not an accidental trend for consumers to turn to mobile devices – it’s a habit that we’ve already formed under the catalysis of the epidemic.

Whether the $29billion mobile advertising spending can be achieved still depends on the performance of other parts of the advertising market. A large part of this growth is expected to be driven by strong e-commerce growth in the future, and further digital transfer of offline advertising – another mobile trend accelerating by 2020 – and Ott platforms are likely to reverse the growth share of mobile terminals.

Brands should take advantage of the rapid growth of mobile advertising and simplify your advertising analysis with the help of appannie ascend, so as to make full use of ROI.

The number of online video installations on each phone will increase by 85%

By 2021, U.S. consumers will have an average of 9.5 online video apps installed on their mobile phones, an increase of 85% compared with 2019, as consumers want to find new sources to fill the gap in content scarcity. During the period of the pandemic, we have seen consumers seeking more content choices faster and faster, but this is largely a lagging indicator. As the blockade turns from weeks to months, consumers around the world are looking for more online video providers to augment their content libraries. In this fragmented market, we are beginning to see a clear trend: consumers are looking for a mini, carefully planned “bundled” online video provider to use as an application on mobile phones.

We don’t expect large-scale industry consolidation next year, and the competition is still very fierce, which is a viable option for smaller players in the field. Shudder fills in the gaps left by some of the larger online video applications with an annual fee of less than $5 a month – a model that meets consumers’ demand for more content while offering competitive prices to promote long-term retention. To stand out from the competition, companies should take advantage of features that cater to today’s socially distant “home” consumers and foster meaningful participation growth by 2021. Disney + has launched groupwatch, a shared viewing experience – a feature that takes advantage of the growing trend that people who are separated in reality can watch online video together on the web. We predict that features that support social, connected and shared experiences will become a priority on the product roadmap. Traditional online video providers also need to monitor trends in the surrounding markets – such as their cross application usage with mobile priority, user generated short video applications such as tiktok and snapchat, especially for generation Z.

More reading: app Annie: global mobile game index in May 2018 app Annie: the number of mobile game players aged 16-24 and over 25 in China is close to 1:1app Annie: 2019 global mobile game industry report: China Mobile Game Industry Committee: China mobile game revenue 56.14 billion yuan in the first half of 2017 Annie: 2014 Q2 global mobile game revenue report app Annie: in May 2017, the world’s most profitable mobile game top 10, China accounted for 9 seats app Annie: global mobile game report in the first half of 2018 Jason Avent: mobile game daily revenue can exceed ten million US dollars CNG: in 2014, Q1 China’s web game revenue was 4.16 billion yuan, which was overtaken by mobile games Annie: focus on “long term” and “short term” mobile game revenue

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