Analysis of car market scanning from November 23 to 30, 2020 From China Automobile Circulation Association
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The following is the Analysis of car market scanning from November 23 to 30, 2020 From China Automobile Circulation Association recommended by recordtrend.com. And this article belongs to the classification: Automobile industry.
Weekly retail trend of passenger car market in January and November
(the chart shows the data of some major manufacturers of the Association)
The average daily retail sales in the first week of November was 35000, an increase of 20% over the same period last year, basically flat compared with the same period in 18 years. Up 42% from the first week of October.
The average daily retail sales in the second week of November was 50000, up 15% year-on-year and basically flat compared with the same period in 18 years. Down 13% from the second week of October.
The average daily retail sales in the third week of November was 53000, up 7% year-on-year, slightly down from the same period in 18 years. Down 1% from the third week of October.
The average daily retail sales in the fourth week of November was 107000, down 3% from November 2019 and 3% higher than that in October.
The average daily retail sales in November were 62000, up 5% year-on-year and 3% month on month.
Retail sales improved greatly in November compared with the same period, and the retail opening was strong at the beginning of the month, with a high growth for three weeks. The retail trend of the second week did not show any major problems. It is normal that the retail sales in October were lower than those in October. The main reason is that the orders were collected in October on the national day, and then the vehicles were delivered in the second week, which showed that the month on month performance of the second week was slightly worse.
As the current macroeconomic environment is stable, and the epidemic factors are only a few signs, so the personalized choice of winter travel drives the relatively high enthusiasm of buying cars. The current strong retail market also brings stable sales confidence of dealers. Therefore, the delivery rhythm of dealers is also accelerated, forming a better monthly sales rhythm, which leads to the improvement of growth rate at the beginning of the month and the sprint pressure at the end of the month Less. Shanghai issued the foreign license plate restriction policy, which will continue to promote the sales of new energy vehicles in the short term, and the overall market heat will not decrease.
New energy vehicles, luxury cars and joint venture vehicles will continue the growth trend of the previous period. At the end of the year, independent brands are also the traditional sprint season. The joint action of several major markets will add up the low base of sales at the end of last year, and promote the overall market to maintain a year-on-year growth rate of nearly 5%.
Weekly wholesale trend of passenger car market in November
(the chart shows the data of some major manufacturers of the Association)
In the first week of November, wholesale sales of major manufacturers reached 41000 vehicles per day, up 9% year-on-year and 6% lower than the same period in 2018. Affected by the low wholesale level of manufacturers during the National Day in early October, it increased by 139% month on month compared with the first week of October.
In the second week of November, the wholesale sales volume of major manufacturers reached 54000 vehicles per day, an increase of 11% year-on-year, and a decrease of 2% compared with the same period in 2018. Compared with the third week of October, it was flat and recovered to a better growth trend.
In the third week of November, the wholesale sales of major manufacturers reached 63000 vehicles per day, up 14% year-on-year and 14% higher than the same period in 2018. It was up 8% from the third week of October.
In the fourth week of November, the wholesale sales volume of major manufacturers reached 103000 vehicles per day, an increase of 4% year-on-year, and a decrease of 13% compared with the fourth week of October.
Overall, sales in November increased by 8% year-on-year, relatively stable. In November, the wholesale volume of manufacturers increased by 5% compared with that in October, and the advantage of long working days was obvious.
From the perspective of purchasing rhythm, the operation state of the channel has improved significantly. Due to the obvious decline of manufacturers’ inventory in recent years, the production rhythm in early November was relatively slow, which led to the purchase rhythm of dealers and the gradual improvement of wholesale speed according to the production rhythm. Due to the low self-determination, the sales promotion speed of dealers at the end of the year is not fast, and the characteristics of low temperature and low fire at the end of the year are more obvious.
3. Volkswagen id.3 European electric vehicle sales number one, boost morale
Volkswagen id.3 has risen rapidly to become the best-selling new energy vehicle in Europe a few months after its launch. Volkswagen sold 10475 id.3 vehicles in October, about 700 more than the best-selling Renault Zoe, beating Renault Zoe and Tesla Model 3, which is the best-selling model in China and the United States.
VW id.3 is based on the brand-new MEB platform, and its internal space can match that of higher class vehicles and crush the space of fuel vehicles of the same level. Compared with the competitive models, id.3 has higher configuration in wheelbase, space and endurance, and has strong competitiveness.
The success of id.3 may be due to its relatively affordable price. The price range of the first version of id.3 on the market is 35600-45900 euros. After deducting subsidies, the purchase cost of id.3 in Germany is basically equal to that of the same level of fuel oil version golf.
With the strong performance of electric vehicles of traditional automobile enterprises, the morale of traditional automobile enterprises is inspired. Mass production of VW id.4 will start in October 2020 and will be delivered in January 2021. It will have great potential in the Chinese market in the future. In addition, with the launch of series products in the future, the weak joint venture situation in China’s new energy vehicle market will be improved.
4. Hongguang miniev exceeded 30000
Hongguang miniev has sold 33094 vehicles in November, with the highest single day sales exceeding 2000. Up to now, it has become the only vehicle with a monthly sales of more than 30000 in the domestic new energy market. This is also a breakthrough in product innovation of domestic electric vehicle market. The electric vehicle market has great development potential, but it still needs to break through in the main family car market, and the micro electric vehicle market is a good breakthrough point. The advantage of electric vehicle lies in its low use cost, but the purchase cost is still high. In the near future, both Tesla and Wuling are striving to achieve scale breakthrough and reduce cost by scale benefit, which is also the embodiment of scale benefit of automobile industry.
With the increase of scale, the sunk cost in the corresponding design cost, mold cost, production line investment and other manufacturing costs that need to be amortised will be greatly reduced. Moreover, with the scale of bulk purchase, the cost of the supply chain will also be greatly reduced. Therefore, it is very meaningful for the monthly sales volume of a single vehicle to exceed 30000. At present, the monthly sales volume of cars such as Nissan Xuanyi and Volkswagen Langyi are all in the scale of 50000, and the electric vehicles gradually follow the scale of unified cars, which is of great significance for market popularization. The price of Xiali, QQ and other models in that year also reached 30000 yuan, but the use cost was high. At present, the purchase and use costs of electric vehicles are very low, which is conducive to obtain the incremental market and promote the further expansion of the passenger car market scale.
5. Sales revenue of auto industry will increase by 15% in October 2020
With the policies of stabilizing infrastructure investment and promoting automobile consumption, the production and sales of trucks and new energy vehicles have improved, driving the profit of automobile manufacturing industry to recover steadily. From January to October, the profit increased by 6.6%, 3.6 percentage points faster than that from January to September. According to the calculation, the sales revenue of automobile industry will increase by 15% in October 2020.
According to the complete financial data of the automobile industry from January to September, the revenue of the automobile industry increased by 0.5% to 5.6 trillion yuan, while the cost increased by 0.8% to 4.7 trillion yuan, and the accounts receivable increased greatly. Overall, the development of the industry still needs to be stable. China Automobile Circulation Association: in the first quarter of 2020, there are 57 new authorized 4S stores for luxury brands and 41 4S stores are withdrawn from the Internet. China Automobile Circulation Association: monthly report of China’s imported automobile market in April 2020 and China Automobile Circulation Association: in March 2020, the sales volume of narrow passenger cars in China will reach 1.045 million China Automobile Circulation Association: October 2020 China import automobile market monthly report China Automobile Circulation Association: October 2020 Internet new travel branch monthly report China Automobile Circulation Association: October 2020 passenger car new four modernizations index is 64.2 China Automobile Circulation Association: October 2020 passenger car market product competitiveness index is 91.0 China Automobile Circulation Association: Automobile in October 2020 Consumption increased by 12%, production of new energy vehicles increased by 94%. China Automobile Circulation Association: sales trend of national automobile market and competition performance of manufacturers in October 2020 China Automobile Circulation Association: analysis of the national passenger car market in September 2020
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