Analysis of China’s automobile Pickup Market in September 2021 From Ride Union

The following is the Analysis of China’s automobile Pickup Market in September 2021 From Ride Union recommended by recordtrend.com. And this article belongs to the classification: Automobile industry.

According to the data of the passenger Association, in September 2021, the pickup truck market sold 48000 vehicles, with a year-on-year increase of 0.1% and a month on month increase of 39%. Because of the strong recovery after the epidemic, it increased by 26% in September this year compared with the same period in 2019.

The pickup truck market has maintained strong vitality. Pickup sales increased by 10% in 2018. In 2019, the cumulative sales volume of pickup trucks was 440000, with a cumulative year-on-year decrease of 3%. However, in 2020, the cumulative sales volume reached 480000 vehicles, with a year-on-year increase of 9%. From January to September this year, the sales volume of pickup trucks was 390000, a year-on-year increase of 18%. This year, the incremental driving force of light trucks stimulated by the governance of overload has gradually come to an end. Although the pickup truck 0 growth in September 2021, it still has a strong performance compared with traditional light trucks.

With the gradual growth of pickup culture, the new growth point of passenger pickup remains strong. The sales volume of Great Wall artillery remained nearly 10000 in September. The commercial pickup market of Jiangling Automobile, JAC automobile and SAIC Maxus performed strongly. In particular, JAC automobile pickup performed well this month. Coupled with the increase of new products such as Wuling journey, pickup products showed a good performance superior to commercial vehicles.

Pickup truck grew by 18% from January to September this year, which is also a better performance than the overall passenger car and truck market. In recent years, pickup truck has become a new consumption hotspot combining passengers and merchants, and its performance continues to be strong. Recently, pickup truck enterprises have made great efforts to keep up with the trend of the times. Great Wall Motors, the leading main car enterprise, has slowed down due to the shortage of chips. JMC, SAIC Maxus and JAC performed very well. New auto enterprises such as SAIC GM Wuling have a strong low-cost layout and occupy the main sales position of the second line. Some traditional pickup truck enterprises are facing great growth pressure.

Due to the continuous uncertainty of the impact of the epidemic and the low demand for engineering caused by the adjustment of the real estate industry, the pickup market will have great growth pressure in the future, but the pickup still has a good performance better than the overall commercial vehicle market. The reasons are as follows: firstly, the rebound in demand after the recent relief of local epidemic situation in China has brought increment to the continuous recovery of the market in autumn; Secondly, the pickup consumption culture is gradually rising, and the effect of manufacturers’ efforts to improve pickup consumption is beginning to be reflected. The effect of the pickup truck market benefiting from the multiplication market expansion will further appear.

1、 Overall analysis of pickup truck market

1. Comparison of national pickup truck market in September

In September 2021, the pickup truck market sold 48000 vehicles, with a year-on-year increase of 0.1% and a month on month increase of 39%. Because of the strong recovery after the epidemic, it increased by 26% in September this year compared with the same period in 2019.

Pickup sales increased by 10% in 2018. In 2019, the cumulative sales volume of pickup trucks was 440000, with a cumulative year-on-year decrease of 3%. However, the year-on-year growth in 2020 is 9%.

2. Monthly trend of pickup truck market over the years

The trend of pickup truck wholesale market in 2021 is relatively strong, which is also the reason for the low start in 2020. Due to the abnormal downturn at the beginning of 2020, it is inevitable. The performance of September 2021 is relatively stable compared with the same period in 2018 and 2019, which is also a reflection of the return to normalcy.

Pickup trucks are means of production models. Since there are relatively few pickup trucks purchased before the Spring Festival, pickup sales enter the peak season after the Spring Festival. At the same time, the demand growth point of engineering projects and unit purchase.

The sales volume of passenger cars represents the quality of life and pursuit of Chinese consumers, but the sales volume of commercial vehicles represents the development of Chinese small enterprises and small private business owners. Only when the demand for commercial vehicles comes up and the basic livelihood problems are solved, can the passenger car market recover.

The pickup truck market also directly reflects the development of small private business owners. In 2020, the pickup truck market represented by the Great Wall has become the pioneer in the recovery of the automobile market after the epidemic slows down.

2、 Analysis of pickup truck market environment

1. Equal treatment with passenger cars, pickups are included in the new three guarantees policy

Recently, the State Administration of Market Supervision announced the new provisions on the liability for repair, replacement and return of household automotive products (Order No. 43 of the State Administration of market supervision on August 22, 2021) (hereinafter referred to as the provisions on three guarantees for automobiles). The regulation will come into force on January 1, 2022. It is worth noting that the new three guarantees not only changes in the rules, but also incorporates the pickup into the three guarantees. In other words, at the level of automobile management, the pickup has been approximately equal to passenger cars, which is undoubtedly a good policy for the future positioning of pickup.

2. Light truck management upgrading is conducive to the standardized development of pickup trucks

On August 3, the Ministry of industry and information technology and the Ministry of public security publicly solicited opinions on the notice on Further Strengthening the production and registration management of light trucks and small and micro passenger vehicles (Exposure Draft), and put forward the technical requirements for improving the safety of light trucks and small and micro passenger vehicles. The displacement of light truck products shall not be greater than 2.5L, which has been listed in the announcement For light truck products in production with a displacement of more than 2.5 liters but meeting other requirements of the technical specifications, the production transition period shall be given to March 31, 2022. After the transition period expires, the production enterprise shall immediately stop production, and relevant institutions shall immediately stop receiving relevant product certificate information.

If pickup trucks are separated from the “light goods vehicle” registered residence at technical level, the existence of the “independent freight car” will be disastrous. Oil consumption regulations will make it difficult for the pickup truck to compete with the passenger car, and the development of the light truck is very good for pickup trucks.

3. Zhengzhou relaxed the restrictions on pickup trucks entering the city

The official document is finally released! Zhengzhou Ecological Environment Bureau, Public Security Bureau, Transportation Bureau and other five bureaus jointly issued the notice on urban road traffic control measures. The notice shows that from September 1, 2021, Zhengzhou will greatly cancel the restrictions on pickup trucks with emission standards of National IV and above, except for the restrictions during the peak period of the Third Ring Road (7:00-9:00 a.m., 17:00-19:00 p.m. or 17:30-19:30 p.m.), Other sections and time periods are not restricted. So far, the policy of lifting the ban on pickup trucks in Zhengzhou has finally landed, and another provincial capital city has joined the camp of lifting the ban on pickup trucks.

3、 Regional characteristics of pickup truck market

1. Regional changes of pickup truck market

The pickup market sales area is mainly in the southwest, and the pickup demand in the western region is large.

At present, pickup demand in the southwest and northwest regions accounts for more than 40% of the total demand, becoming the two core markets.

The western market has maintained a relatively stable trend recently and has no obvious contraction characteristics.

At present, the pickup market in North China and the central Yellow River region is growing relatively fast, including the northeast region.

However, at present, the pickup truck market in East and South China has not increased significantly.

Pickup truck is still relatively strong in the north and central and Western markets, which is also because the market economy in the north and central and Western markets is relatively inactive, mainly relying on investment and engineering construction to drive demand.

The development of private passenger pickup needs to be further strengthened, and the recent great wall passenger pickup is worth looking forward to.

2. Pickup sales area analysis

At present, the main sales areas of pickup truck market are mainly small and medium-sized cities and county and township markets, especially the current performance of county and township markets is relatively strong. The performance of county and township markets from January to September this year is particularly outstanding. The market of medium-sized cities remains stable, and the market of large cities has no obvious breakthrough characteristics at present.

The market of mega cities is gradually shrinking after the outbreak. In the market of purchase restriction cities, the performance of Tianjin market is particularly prominent, reaching about 20% of the share of purchase restriction cities this year, while Guangzhou is also relatively strong. The relatively strong Beijing market in the early stage belongs to a weak state.

4、 Competition analysis of pickup truck market in China

1. Performance analysis of pickup truck manufacturers

In 2021, the main manufacturers in the pickup market performed well, Great Wall Motor pickup maintained a stable absolute dominant position, and Jiangling Motor maintained a stable main position. Jac’s production and sales performance is outstanding, Zhengzhou Nissan and others remain stable, and SAIC GM Wuling’s new products are strengthening rapidly. In September, the performances of Foton Motor and Chang’an Motor were relatively stable, while SAIC Maxus and Jiangxi Isuzu showed great growth.

2. Annual share trend of pickup truck manufacturers

In the first quarter of 2021, the pickup truck market still maintained the trend of more than one super strong, but the trend of differentiation began to show gradually from April to September. Great Wall Motor’s pickup sales are outstanding. In recent years, the share of Great Wall pickup sales has continued to increase, accounting for 34% of the total pickup sales in 2019, maintaining 47% of the total pickup sales in 2020, and reaching 40% in the third quarter of this year.

From January to September this year, the share of Great Wall pickups was 43%, that of Jiangling Motors, Zhengzhou Nissan and Jiangxi Isuzu was 30%, and that of SAIC GM Wuling pickups rose rapidly. The overall share of some later manufacturers was nearly 25%. Form the characteristics that the head enterprises squeeze the sales volume of the tail enterprises.

At present, manufacturers with a market share of about 10% of pickup trucks include Jiangling Automobile and Zhengzhou Nissan, both of which are relatively strong traditional manufacturers in history, including Jiangxi Isuzu.

3. Monthly trend of pickup truck manufacturers

Recently, the performance of some pickup truck enterprises is relatively strong. After the strong growth in the quarter, Great Wall Motor pickup truck has performed well recently and become a significantly stronger manufacturer. In September, Great Wall Motors and JMC had a strong pickup trend, while SAIC Maxus and Chang’an Motor had a strong pickup trend year-on-year.

From January to September 2021, the traditional pickup truck manufacturers are very strong, especially the pickup truck of great wall motor. The pick-up speed of Jiangling Automobile is fast. The pickup trucks of SAIC Maxus and Chang’an Automobile, which are relatively new forces, performed better.

5、 Market trend of pickup truck models

1. Monthly trend of pickup truck models

Since 2020, with the upgrading of national six, the iterative speed of product renewal has accelerated, and the pickup truck has entered the market adjustment period. According to the tracking of the pickup market by the passenger Association, the Great Wall pickup truck in the pickup trend occupies an absolutely dominant position. In the early stage, Fengjun 7 pickup truck performed well, and recently, the Great Wall gun performed super well, greatly surpassing Fengjun 7 to become the leading model in the market.

In 2021, the increment mainly comes from the second and third tier markets. The increment is mainly in the original fields of engineering construction, municipal power, agriculture, forestry, animal husbandry and fishery, wholesale and retail, as well as new customers such as high-end, passenger and off-road vehicles.

2. Monthly trend of pickup models from major manufacturers

A. Great Wall Motors

In September 2021, the manufacturer’s sales volume of great wall motor was 20008, a year-on-year decrease of 13%, and the core shortage had a great impact. The performance of Great Wall Motors, the main manufacturer, is better than the industry trend. Great Wall has strong technical reserves for pickup trucks. It has prepared for the national six adjustment in advance and achieved better product correspondence. The sales volume of Great Wall contracted slightly in the fourth quarter of 2020 and performed strongly in the beginning of 21.

From May to September 2021, the trend of Great Wall pickup remained stable and strong, and the year-on-year increase was greatly adjusted due to the high base.

B. Jiangling Automobile

In September 2021, the manufacturer’s sales volume of Jiangling Automobile was 5362, a year-on-year decrease of 37%, with average performance. In 2020, the sales volume of Jiangling pickup truck gradually strengthened with the turbulence of the car market, and the sales volume was stable at the beginning of January 2021. In the early stage, the pickup sales volume of Jiangling Automobile is also in the process of national six adjustment.

JMC’s pickup truck country 6 model was gradually launched. In 2020, JMC’s market performance continued to strengthen, and the sales volume remained high from September to December. In 2021, the retail performance of Jiangling pickup truck is good, and the wholesale trend is relatively slow.

C. Zhengzhou Nissan

In September 2021, Zhengzhou Nissan sold 4469 vehicles, a year-on-year increase of 0%, showing a stable performance.

In the past two years, the pickup of Zhengzhou Nissan has maintained a relatively stable trend. Under this epidemic situation, the demand of industry users for cars is relatively high, and the demand for vehicles is relatively large. Therefore, the pickup truck market performance of Zhengzhou Nissan in the first half of the year was very stable and the market performance was good.

D. Jiangxi Isuzu

In September 2021, the manufacturer’s sales volume of Jiangxi Isuzu was 3926, with a year-on-year increase of 21%.

The adjustment depth of pickup truck in Isuzu, Jiangxi Province is not very serious. The listing of the new pickup rimac has a good effect on the pickup sales. The sales from January to February are slightly conservative, and the performance is relatively prominent in March. The new products of Isuzu in Jiangxi have a strong increment, and it remains high from April to September.

More reading: Federation of passengers: in June 2021, the car pickup market sold 44000 vehicles, a year-on-year decrease of 21%. Federation of passengers: analysis of Pickup Market in April 2021. Federation of passengers: analysis of Pickup Market in August 2021. China Automobile Circulation Association: analysis of Pickup Market in February 2021. China Automobile Circulation Association: analysis of Pickup Market in January 2021. China Automobile Circulation Association: Pickup Market in November 2020 Automobile market analysis China Automobile Circulation Association: Pickup Market Analysis in September 2020 China Automobile Circulation Association: Pickup Market Analysis in August 2020 China Automobile Circulation Association: Pickup Market Analysis in July 2020 China Automobile Circulation Association: Pickup Market Analysis in June 2020 China Automobile Circulation Association: Pickup Market Analysis in May 2020 China Automobile Circulation Association: pickup market analysis in April 2020 Analysis China Automobile Circulation Association: analysis of Pickup Market in March 2020 China Automobile Circulation Association: analysis of Pickup Market in September 2019 China Automobile Circulation Association: analysis of Pickup Market in February 2020

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