In 2021, BMW delivered 846000 cars in the Chinese market, and Mercedes Benz sold 758900 cars in China From Ride Union

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The financial report is a mirror. In 2021, when consumers decide to buy a luxury brand model, more people choose BMW. Data show that in 2021, BMW Group achieved global sales of about 2.5215 million vehicles, a year-on-year increase of 8.4%. This achievement also enables BMW Group to surpass Mercedes Benz in the global market for the first time since 2016 and win the global luxury car sales champion.

However, even if the world’s top selling luxury cars were transferred to BMW, it would not affect Mercedes Benz’s ability to make money. Thanks to the increase in sales of high-end models and stable pricing, Mercedes Benz achieved a turnover of 168 billion euros in 2021, a year-on-year increase of 9%; The net profit reached 23.4 billion euros, a year-on-year increase of 484% compared with 4 billion euros in fiscal year 2020.

Following BMW and Mercedes Benz, the total sales volume of Audi brand in 2021 was about 1680500 vehicles, a year-on-year decrease of 0.7%; At the same time, Audi group achieved a sales revenue of 53 billion euros and a net profit of 5.498 billion euros.

Under the pressure of repeated COVID-19, shortage of components and raw materials, the automobile industry suffered great pressure in 2021, but the overall performance of luxury brands is still ahead of the industry. Among them, the first-line luxury brands represented by BMW, Mercedes Benz and Audi (hereinafter referred to as BBA) have made outstanding achievements.

BBA “earned more”

In 2021, BBA set their own new “records”.

Not only in the global market, but also in the Chinese market, BMW is firmly in the top position of luxury brand sales. In 2021, BMW delivered 846000 BMW and mini cars in the Chinese market, with a year-on-year increase of 8.9%, accounting for nearly 34% of the total global sales.

According to the data of the passenger Association, BMW’s best-selling model is BMW 3 series, which won the sales champion of luxury models with the performance of 170000 vehicles in the whole year. In addition, the 5-series and X3 also had a growth rate of more than 10%. Among the top five luxury models in sales last year, BMW occupied three seats.

In 2021, Mercedes Benz achieved sales of 758900 vehicles in China, a year-on-year decrease of 2%, accounting for 32% of the total global sales; Audi ranks third in domestic sales, with annual sales of 701300 vehicles, a year-on-year decrease of 3.6%, accounting for 41% of the total global sales. In the first-line luxury brand camp, Audi has the earliest layout in China, but with the surpassing of its sales by BMW and Mercedes Benz, Audi has a greater preferential margin at the market level than competitive products.

BMW returned to the top of luxury brand sales, but also handed over a beautiful financial report card. BMW Group’s pre tax income reached a record high of 16.06 billion euros, a year-on-year increase of 207.5%. The group’s net profit also set a new historical record, reaching € 12.463 billion, a year-on-year increase of 223.1%.

However, in terms of data, Mercedes Benz was better at making money last year. According to the financial report data, the operating revenue of Mercedes Benz group in 2021 was 167.971 billion euros, a year-on-year increase of 9%, the EBIT increased by 340% year-on-year to 29.1 billion euros, and the group’s net profit soared by 484% to 23.4 billion euros from 4 billion euros in 2020. This is the first annual financial report released by Mercedes Benz group after the split with Daimler truck business.

In addition, although Audi’s sales volume did not grow, its operating profit doubled. The sales revenue of Audi group in fiscal year 2021 is about 53 billion euros, the operating profit is 5.5 billion euros (2.569 billion euros in fiscal year 2020), the profit margin of operating sales is 10.4%, and the net cash flow of Audi group is 7.757 billion euros. According to the analysis, this is inseparable from Audi’s active management of the supply chain (lack of core and rising raw materials), the improvement of fixed costs (modular and universal application), and the adjustment of product pricing strategy (BMW Benz pressure and new force competition).

For the performance expectation of fiscal year 2022, BMW Group said that its automobile EBIT will remain at 8% ~ 10% in fiscal year 2022; Audi Group expects to deliver 1.8 ~ 1.9 million vehicles in 2022, and the sales revenue is expected to be between 62 billion ~ 65 billion euros; Although Mercedes Benz is cautious, it also said that the turnover will increase slightly in 2022, and the EBIT of its continuous operation business will be the same as that of the previous year.

Accelerate the transformation of electrification

Although the luxury car market is still the world of BBA, BBA is accelerating its layout in the face of the upcoming wave of “electrification”.

The data show that in 2021, the sales volume of BMW Group’s pure electric vehicles was 103000, with a year-on-year increase of 133.2%; Mercedes Benz EQ series achieved sales of 48000 vehicles in 2021, with a year-on-year increase of 154%; Audi delivered 82000 pure electric models, a year-on-year increase of 57.5%.

Although the delivery volume of BBA pure electric vehicles has increased significantly, it is not outstanding in the new energy vehicle market. Compared with its leading position in the fuel vehicle market, it also has great room for improvement. This is also one of the main reasons why BBA focuses on the field of electrification when talking about the next step of planning.

According to the plan, Mercedes Benz will launch 21 new cars in China in 2022, including 8 pure electric and plug-in hybrid models. Among them, EQE and EQS SUV will be launched in the second half of 2022. Around 2025, Mercedes Benz will also launch a new electric vehicle platform, and electric vehicles will account for more than 50% this year. Mercedes Benz said that the cash conversion rate of electric passenger vehicles will reach 0.6-0.8. “We hope that electric vehicles will dominate even if they cannot be fully electrified by 2030. By 2025, R & D expenditure on fuel vehicles will be close to zero.” Ola K ä llenius, chairman of the board of directors of Mercedes Benz group, said.

BMW Group announced that in 2022, the mass production and trial production of pure electric vehicles will reach 15 models; The new electric car based on the new structure will start trial production in 2024 and appear in 2025. Qi puce, chairman of BMW Group, said: BMW Group expects to deliver 2 million pure electric vehicles by the end of 2025. By 2030, the annual sales volume of pure electric vehicles will exceed 1.5 million. At that time, the three major brands of Rolls Royce, BMW Motorrad travel series and mini of BMW Group will also be fully electrified.

Audi’s strategy is to launch 20 pure electric models by 2026, speed up the localization production in the Chinese market, build new electric vehicle factories, optimize the sales system and expand new energy infrastructure. The net cash flow of Audi group reaches 7.757 billion euros, and the cash reserve is enough to support it to complete the layout of new energy.

The market has been cleaned up, but it has not affected BBA’s ability to make money at all. However, the wave of electrification and intelligence also requires huge capital investment. At present, BBA’s achievements in the field of electrification are still lower than those of some new car building forces, but their perfect system strength and superior profitability still provide strong follow-up competitiveness and growth space for their electrification transformation.

More reading: in 2021, the sales volume of BMW brand cars reached 2.2 million, surpassing Mercedes for the first time since 2015. In 2019, the sales volume of China’s five luxury car brands ranked BMW first again. Autotrader: Q3 in 2021, the champion of American luxury car sales is Lexus BMW official: BMW’s global sales increased by 15% in August 2013. Mercedes Benz: it is expected that Mercedes Benz trams and hybrid cars will account for 50% of sales in 2025. China electric vehicle hundred people’s Association: the next 3-5 years 80% of China’s traditional fuel vehicle brands will be shut down and transferred. In the first half of 2021, China Volkswagen’s cumulative sales reached 1.8462 million, with a year-on-year increase of 16.2%. China Automobile Industry Association: it is expected that the sales volume of domestic automobile market in 2020 is expected to reach 25 million. The downward trend of China’s automobile market continues: how can automobile enterprises rise against the trend? Win the competition: China’s auto market is changing direction (with download) future auto Daily: in 2019, the inventory sales volume of China’s auto market fell by 8.2% year-on-year. In May 2015, the sales volume of European luxury cars in China fell together. China Automobile Circulation Association: in May 2016, the trading volume of used car market was 830800, an increase of 11.4% year-on-year. In April 2019, Mercedes Benz sold 57700 vehicles in China, breaking the sales record of the same period in history. Maritzcx: Mercedes Benz Infiniti owners are most likely to buy autopilot cars.

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