2022 618 consumption trend insight Report From Baidu & JD

The following is the 2022 618 consumption trend insight Report From Baidu & JD recommended by recordtrend.com. And this article belongs to the classification: research report, Online shopping.

The report shows that in the past 30 days, “618” related content search rose by 418% month on month, among which Shanghai netizens were the most active; In addition, the turnover of commodities marked with “time-honored brands” increased by 94% year-on-year, among which the turnover of young people after 95 increased by 141% year-on-year.

During the “618” promotion this year, the “618” related content search rose sharply on a month on month basis. The rising trend was about 5 days ahead of last year, and the Post-00 search accounted for as much as 25%, becoming the main force of 618 search.

From a regional perspective, netizens in Shanghai, Beijing and Shenzhen are the most active, and the search popularity ranks in the top three. At the same time, Hangzhou, Guangzhou, Chengdu, Wuhan, Chongqing, Zhengzhou and Nanjing are also very active, ranking among the top 10 on the list. In addition, this year, the search for “local specialties” in first tier cities increased by 20% month on month.

In addition, the report shows that in terms of the most concerned products, personal care products, furniture and household appliances, and intelligent products rank among the top three in terms of search popularity. At the same time, the search popularity of intelligent products has increased, and scenario based applications have become a new driving force for the growth of intelligent products. Baidu Index shows that in 2022, the search related to intelligent products increased by 42% month on month, of which the Post-00 search interest ranked first; According to JD 618 data, the turnover of intelligent washing machines increased by 399% year-on-year, and the turnover of household floor washing machines increased by 650% year-on-year.

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