2022 Southeast Asia cross border e-commerce going to sea Report From Yibang think tank
The following is the 2022 Southeast Asia cross border e-commerce going to sea Report From Yibang think tank recommended by recordtrend.com. And this article belongs to the classification: Electronic Commerce, research report.
Yibang think tank released the report on Southeast Asia cross border e-commerce going to sea in 2022 (hereinafter referred to as the report), which comprehensively analyzed the Southeast Asia cross-border e-commerce going to sea market from the aspects of the development environment of the Southeast Asian market, the characteristics of overseas enterprises, supporting cross-border services, etc.
Among them, based on years of deep cultivation in the field of digital payment, cross-border services and the Southeast Asian market, Lianlian international “one-stop cross-border trade service platform” and “global bill collection + International wallet” product solutions have been included in the report as highlight cases, showing the “Chinese experience” of digital service enabled enterprises sailing to the sea and cargolink global.
Build a one-stop cross-border trade service platform to enable Chinese brands to sail to Southeast Asia
In recent years, driven by the support of RECP agreement, the continuous development of scientific and technological level, the transformation and upgrading of foreign trade and other factors, Southeast Asia, a vast market with great potential, has attracted the attention of China and even the world, and has become one of the regions with the fastest growth rate of global e-commerce, and is known as the next frontier region of digital economy. The above report predicts that the scale of digital economy in Southeast Asia will reach trillion US dollars by 2030.
Among them, Southeast Asia has become an important development direction for many Chinese cross-border export enterprises relying on the background of similar economic form and adjacent geographical location with China. The research report from Yibang think tank shows that 15.8% of the surveyed enterprises regard Southeast Asia as the largest export sales market, and Southeast Asia has jumped to the second largest cross-border export market in China. At the same time, facing the highly saturated competition in the European and American markets, Southeast Asia is in the stage of incremental market and has a solid foundation for growth. In 2021, 50% of the surveyed enterprises’ sales in the Southeast Asian market accounted for more than one third of the overall overseas market, and the market layout was significantly accelerated.
Although the e-commerce market in Southeast Asia has broad prospects, it is not easy to enter and develop in the long run. Compared with the domestic market, enterprises often face pain points such as cultural and regulatory differences and long cross-border chains when entering overseas markets. Therefore, a series of supporting cross-border comprehensive service tools covering exchange services, intellectual property rights, industry training, cross-border payment and so on have become “urgent needs” for enterprises to go abroad.
It is reported that relying on the global digital payment network built by the parent company, Lianlian international has built a one-stop cross-border trade service platform integrating one click shop opening, global collection / payment, independent station bill collection, global distribution, exchange services, etc., with strong compliance and security strength and scientific and technological innovation ability, and around the core needs of overseas enterprises, combined with industry ecological partners, to help Chinese overseas enterprises sail to the sea.
For example, based on the increasingly prominent situation of cross-border e-commerce intellectual property issues, international companies have joined hands with well-known intellectual property comprehensive service institutions to carry out in-depth cooperative research around the intellectual property related needs of cross-border enterprises, and provide cross-border enterprises with professional compliance services covering intellectual property infringement detection and monitoring, intellectual property layout, intellectual property dispute coordination, litigation handling and other aspects, Help cross-border sellers get rid of the dilemma of “intellectual property”. In order to better help cross-border sellers cope with exchange rate risks and reduce the uncertainty of exchange loss, Lianlian International’s exchange service products launched the entrusted exchange function on the basis of rapid exchange, and through cooperation with banks and other financial institutions, helped sellers solve the needs of exchange rate management, lock exchange and exchange.
According to the data, through the one-stop cross-border trade service platform, Lianlian international has achieved cross-border collection services from more than 50 global mainstream e-commerce platforms, including shopee and lazada in Southeast Asia, and nearly 120 sites, covering more than 100 countries and regions, and serving more than 1.2 million Chinese cross-border e-commerce stores in total.
Lianlian International said that problems such as repeated outbreaks and changes in the international situation have made the international trade environment full of uncertainties, which has brought more challenges to foreign trade enterprises and cross-border sellers. As one of the representative enterprises in the field of payment and service in China’s cross-border trade, escorting Chinese enterprises to the sea is a continuous responsibility and has always been adhered to. In the face of new opportunities and challenges in cross-border trade, we will continue to work together with Chinese overseas enterprises to meet them and create a new future.
Create a “global acquiring + International wallet” solution to serve Southeast Asian merchants to expand global business
Under the “boom” of digital economy, in addition to attracting the layout of Chinese enterprises, many local brands, merchants, retailers and traditional physical stores in Southeast Asia have also shifted their businesses online, embraced digitalization and embarked on the road of e-commerce and cross-border trade. Relevant institutions predict that the size of the e-commerce market in Southeast Asia is expected to reach US $234 billion by 2025. However, compared with the mature Chinese market, e-commerce and digital economy in Southeast Asia are still in the early stage of development, and the related supporting services still need to be strengthened. As far as the cross-border export e-commerce industry is concerned, it has great potential, but the supporting facilities such as cross-border collection and global collection, which have been developed in the Chinese market, are almost just starting in some Southeast Asian countries’ export e-commerce, and have become an urgent problem to be solved.
In this context, the cross-border trade service enterprises represented by Lianlian international, while addressing the service needs of Chinese enterprises going abroad, have also launched a globalization strategy, accelerated the layout of overseas markets, and exported domestic mature digital payment service experience and business models to overseas, benefiting more emerging markets.
It is understood that since the launch of the internationalization strategy, the concept of compliance first has been actively expanding the local payment market. For example, in 2019, successive Thai subsidiaries obtained the “bank card payment” license and collection and payment qualification issued by the Bank of Thailand, becoming the first enterprise in Thai history to obtain a payment license as a pure foreign-funded company. In September 2021, Lianlian’s companies were granted a large-scale payment institution license by the monetary authority of Singapore, authorizing five local services, including account issuance, domestic remittance, cross-border remittance, merchant receipt, and electronic currency issuance. Up to now, it has obtained more than 60 payment licenses and related qualifications in mainland China, Hong Kong, the United Kingdom, the United States, Thailand, Singapore, Brazil and other places.
At the same time, in Southeast Asia, Lianlian international has built a global payment network based on more than 60 payment licenses of its parent company in the world, creating a product solution of “global bill collection + International wallet”, which provides full link local payment, cross-border payment and value-added services for local online and offline merchants, cross-border e-commerce enterprises, overseas trade enterprises and overseas Internet enterprises, and helps Southeast Asian merchants in the process of globalization and digitization.
Lianlian International said that in the past few years, Lianlian international has served tens of thousands of international overseas enterprises and cross-border sellers, and its ability in compliance, risk control, technology, services and other aspects has been fully verified by the market. Based on its mature service system and global payment service network, it can continuously provide businesses in Southeast Asia with basic services such as overseas bill collection, collection and payment, and assist Southeast Asian customers to establish global online trading channels, so as to help Southeast Asian and other emerging market enterprises realize online and international transformation and share global trade opportunities.
As the strategy of a new round of high-level opening-up continues to deepen, the pace of “going global” of China’s payments and services will also be accelerated again. In the future, more and more Chinese enterprises like Lianlian international are bound to export their mature development experience, seize the new highland of service trade, and let Chinese digital services benefit the world.
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