Global mobility report 2020 From ComScore

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The following is the Global mobility report 2020 From ComScore recommended by recordtrend.com. And this article belongs to the classification: ComScore, research report, Mobile devices.

ComScore has released the global mobility report 2020, which means consumers around the world spend more time online. Affected by the popularity of covid-19, the participation of network content on mobile devices is increasing, especially network video.

The study used comScore’s mobile and multi platform data to explore mobile trends and behaviors, as well as the impact of covid-19 on mobile brands and online categories in 25 countries.

As a result of the pandemic and subsequent blockages, consumers are spending more time on mobile devices. When it peaked in April 2020, viewers turned their attention to more local issues, such as politics, and the number of independent visitors increased by 60% from August 2019 to April 2020. However, between April 2020 and August 2020, some industries began to rebound: the number of visitors shared by hotels / resorts and families decreased by 59% from August 2019 to April 2020, but increased by 65% from April 2020 to August 2020.

And mobile video consumption is also increasing across the United States. From August 2017 to August 2020, the total time spent watching video on mobile devices increased by 65%. Mobile video actually grew faster than PCs, which grew 21% over the same period. Mobile video is expected to maintain its strong position in the next few years.

Other major findings include:

Globally, the use of mobile devices is still increasing. In August 2020, 79% of Americans’ online time was spent on mobile devices, up from 78% in August 2019. At the same time, Mexicans spend 89% of their online time on mobile devices. India is more mobile, accounting for 93% of online time.

In the second quarter of 2020, the proportion of U.S. mobile retail sales to online retail sales increased from 16% in the second quarter of 2015 to 31%. Mobile shoppers are also buying more and more, with the average number of purchases increasing from 2 in the second quarter of 2019 to 4.5 in the second quarter of 2020.

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