Social media report 2020 From SproutSocial

The following is the Social media report 2020 From SproutSocial recommended by recordtrend.com. And this article belongs to the classification: research report, social networks.

Sproutsocial has released its latest “social media report.”. Most executives (89%) are confident in the current social media strategy and interactive experience.

72% of US executives said they were currently using social media to engage customers. They also use social media for sales (68%), brand awareness (67%) and market insight (65%).

61% of respondents are using social networking to generate potential customers. Most executives believe that the current social media strategy is also effective in other areas, such as strengthening the brand image (94%), contacting customers (93%) and increasing sales (91%).

At present, about 3 / 5 of the respondents use social platforms to provide services to consumers, and 67% of the respondents expect to make greater use of social platforms in the next three years. In fact, about 9 / 10 executives strongly (46%) or slightly (43%) agree that social media will become the main channel of customer service.

From the perspective of consumers, 74% of consumers follow the brand on social media in order to obtain customer service or support. In addition, a recent survey found that 67% of consumers believe that responsive customer service is absolutely necessary or very important for creating a positive experience of a brand or company on social media.

Sprout social also found that 44% of consumers contact the company’s customer service through social media by sending private messages or public posts. Generation Z (58%) and millennials (60%) are more likely to seek customer service through social media than generation X (37%) and baby boomers (21%).

Social media data

72% of executives said their companies use social media data and insights to make corporate decisions.

Another 85% of respondents believe that social media data will be the main source of business intelligence in the future, and 51% of respondents believe that social media will be the most important data source and opinion to make these decisions in the next three years.

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